advertising

Make-my-baby: Ethical Use of Affiliate Marketing?

Facebook has been in the news recently, not only for their high valuation and major investments from Goldman Sachs and Digital Sky Technologies, but also because some applications on the site are now asking for access to personal information such as phone number and address. Interestingly, there is another application, Make-my-baby, that also has the ability to change the settings in your browser if…

Compete’s Audience Profiles

How well do you know your website’s audience? Do you know the demographics, geographics, interests, or lifestyle preferences of your website’s audience? What if you were able to show this information to potential advertisers, or know this information before buying an ad? Compete’s Audience Profiles offers extensive audience insights that allow you to develop highly targeted marketing campaigns that reach your ideal customer. Get started-it’s free! Step-by-step instructions on how

Dynamic Logic

A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month.  During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct

Pepsi Smartly Shifting Ad Dollars Online

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010.  But already advertisers have made their decisions about advertising in the big game.  Last week, Pepsi made

The Apple Effect: 1 Million Searches for 3 little ads

Apple has a long history of releasing critically acclaimed ads starting back in 1984 with "The Greatest Commercial of All Time." More recently, one of the coolest aspects of Apple advertising has been the use of relatively unknown musicians, with their music as the (seemingly) most important element of the commercial. Through multi-million dollar ad campaigns, Apple helps bring these lesser-known artists mainstream. With the recent launch of the iPod