Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?
Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to
Webinar Recap: 3 Tools for Targeting Your Display Advertising
We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the
The Weekly Compete Pulse
April showers bring May flowers, and one last Weekly Pulse before May begins. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. If you manage the Twitter account for company, it can be tough to keep it interesting all the time. Luckily, Mashable gives some great tips to spice it up a little bit: 5 Quick Ways to Liven
The Weekly Compete Pulse
This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II
Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is
Digital CMO Summit: Digital Marketing as a Game Changer
In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as
Webinar Replay- Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know
Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are you missing? In this webinar, presented by me and Damian Roskill, we’ll explore how panel-based measurement can complete and augment your evaluation of your online advertising. In this webinar, we address the following topic areas: How to get a more accurate picture of basic
Touchdown for Big Game Automotive Ads?
The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when
3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know
There are a lot of tools available to help you measure the performance of your ad media. You might get your analytics from Omniture, Doubleclick, or Atlas, all of which are great systems that can provide you with detailed performance information; but because of the way they’re designed, there are some things these reporting tools just can’t tell you, data that can only be effectively measured using a panel-based system.
Compete Ad R/F: Understand the Audience You Reach
Today we’re excited to announce the latest addition to our suite of media products: Compete Ad R/F ™. With Ad R/F we set out to help media buyers and planners answer the all important question: Who is my online advertising reaching? Ad R/F answers the question by tracking online ad campaigns from start to finish and providing weekly, visual reports outlining the demographic composition of the audience reached throughout the