advertising

Webinar: 3 Tools for Understanding Ad Reach

Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer.  But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock,

The Weekly Compete Pulse

Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can

Ethics: Generating Ad Revenue from Stolen Content

A worrisome trend in humor sites, stealing content and not providing citations, has been extending more and more into the world of web comics. Because they’re just images, they are much easier to steal than videos and other dynamic content, and anyone with minimal Photoshop skills can remove identifying marks on these comics. The extent of this trend came to my attention from a post on the blog for the

“Rapture-tising”: After the Weekend, We’re Still Here…

Image from: Rapture / Shutterstock I love the term “rapture-tising,” which as far as I can tell was coined by Advertising Age in response to the ubiquitous advertising done by Family Radio, the multi-million dollar Christian media empire, in the months leading up to what should have been the beginning of the end of the world on Saturday. In case you didn’t see the billboards and ad-wrapped vehicles around your

The Weekly Compete Pulse

We had two webinars this week, one on the state of the retail industry, and the other on how to achieve marketing success using competitive intelligence, and we’re getting excited about another one next week on deconstructing your competitor’s SEO program. While your anxiously awaiting that webinar, check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most social networks

Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?

Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to

Webinar Recap: 3 Tools for Targeting Your Display Advertising

We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the

The Weekly Compete Pulse

April showers bring May flowers, and one last Weekly Pulse before May begins. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. If you manage the Twitter account for company, it can be tough to keep it interesting all the time. Luckily, Mashable gives some great tips to spice it up a little bit: 5 Quick Ways to Liven

The Weekly Compete Pulse

This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Image from: As Seen On TV / Shutterstock Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I

The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention[1]. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is