Tablets and Magazines: A Match Made in Heaven
Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine.
Webinar: Ad Effectiveness Tools Can Help!
Image from: Tom Wang/Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on March 15th from 2-3pm From this FREE webinar you will learn: Compete’s approach to
Should GoDaddy say uncle?
Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data
The Weekly Compete Pulse
If you’ve been too busy carving social media and tech-inspired pumpkins, then you certainly may have missed out on these great articles. So kick back in your costume, grab some Halloween candy, and catch up on these 5 good reads that we found relevant for online marketers this week. Looking for a controversial topic? Alan Pearlstein of AdAge questions whether or not the Internet is the be all end all
Three Digital Revelations from the GroupM What’s Next Conference
I was lucky to be able to attend the What’s Next conference in New York City last week. Those who went would tell you that it was a tremendous event and covered the full digital marketing landscape. Sure Charlene Li from Altimeter Group, Steven Levy from Wired, and Jim “ZMOT” Lecinsky from Google all dropped some knowledge on us, but the truly precious revelations came from the marketer panels themselves.
We’ve arrived! Top 10 Tweets from SES San Francisco
We are here! Squishy people and all. For those of you who are here at SES San Francisco, be sure to stop by booth #706 and say hi to Tim Keene (@TimKeeneExp) and Brian Tino (@btino)! Our Compete.com July data went live today so feel free to stop by and chat data or learn about our tool! Since we’re sponsoring the SES SF tweet wall, we figured we might as
Danica Patrick Drives Fans (and Brands) Wild
NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result their brand awareness is getting closer together: Danica Patrick. May marked the midway point of the NASCAR Nationwide Series season and IndyCar ran its marquee event, the Indianapolis 500. With those events driving higher interest, the most logical place to quantify what
It’s Getting Close to the Time the NFL Threw Advertisers a Hail Mary…
Image from: Football / Shutterstock The NFL has built something that advertisers drool over (Besides Tom Brady). The NFL has an audience of passionate fans in a controlled environment for a set period of time. It’s a marketers dream and they will do/spend just about anything to have access to such a targeted audience. How many times have you seen or know of people who pick brands based on an
Webinar Replay: 3 Tools for Understanding Ad Reach
Last week, Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of
Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads
iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when
Four Things You Might Not Know About Twitter
Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of