Smart Marketers Steal
You’ve probably heard the phrase “content is king,” but who is king of content? Since creativity is such a critical element of successful marketing strategies, we’ve put together a list of 10 awesome ideas that you definitely need to steal.
The Weekly Compete Pulse
Welcome to the first Weekly Pulse of September! With summer wrapping up, we hope you fall in love with these popular articles.
Getting Digital Right with Edwin Wong
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.
Digital CMO Summit Highlights
This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.
Agencies Need a New Set of Glasses
Many agencies hope that a single media metric can one day emerge to simplify the unwelcome complexity of new media. Compete’s Chief Research Officer, Yaakov Kimelfeld, warns they shouldn’t hold their breath. Brands increasingly have less control over their messages; they no longer travel in a straight path from advertisers through publishers to consumers. New technology empowers consumers to manipulate the media and insert their personal perceptions…
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…
Free Super Bowl Buzz–Brands Newsjack the Blackout
Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super
Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising
Image from: Video Interface / Shutterstock Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile,
3 Tools for Targeting Your Display Advertising
Image from: Tools Image / Shutterstock Are you guiding your media planning by actual consumer behavior? In this webinar, we’ll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. Learn how Compete’s panel of over 2 million consumers delivers a new level of depth and precision in your agency’s media planning. During this webinar we will
DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs
Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up
Tablets and Magazines: A Match Made in Heaven
Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine.