advertising effectiveness

Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?

Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?

Webinar Replay: How Ad Effectiveness Tools Can Help Optimize Your Media Strategy

Image from: Ruzanna/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. Listen to Holly, Director of Ad Effectiveness Solutions on what you’ll learn from our webinar: Holly Rae on Ad Effectiveness from Compete.com on Vimeo. Watch the replay below:

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.”  On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.”  Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing