‘Mesh’ Your Messaging: How H&M Can Get Digital Right

There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.

Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger

Obviously we have all heard the banter and rage about commercials from the Big Game.  I decided to check out Adweek to see how they ranked the top 5 spots and how each spot faired in daily reach.  The chart below takes a look at daily reach, the results are nothing less than amazing, proving that the one goal that advertisers try to accomplish during the Big Game was met.