‘Mesh’ Your Messaging: How H&M Can Get Digital Right
There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.
Getting Digital Right with Edwin Wong
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.
The Weekly Compete Pulse
It’s been a phenomenal week for us and for the industry — so read up on them in our round-up of our most pertinent stories from the web!