The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

Your Social Media Puts the ‘Suck’ in Suxorz Awards

Social media 101: Whatever you tweet may be retweeted, deleted (but never erased from the internet), and remembered forever for better or worse. Bad social media happens to good people, and what better way to celebrate the humiliation than by creating an awards ceremony to go along with social media calamities. If Joan Rivers can make fun of celebrities’ outfits, I guess we can point, laugh, and hashtag social media