ad impact

Homepage for the Holidays

Impulse buying is one of the core traits at the heart of the American psyche, along with poor foresight and gullibility; that’s how I ended up with my pom-pom roller skates and five piece Barbara Streisand commemorative plate collection. Yet with the advent of another holiday season, consumers and CMOs alike rev their e-commerce engines. The holiday shopping season brings with it an onslaught of electronics deals, thrust upon shoppers

Capital One Credit Card Top of Mind

Like many people, I get regular mailings from Capital One asking me to sign up for a credit card.  The frequency makes them stand out in my mind if for nothing else than their persistence.  But given that analog marketing (like traditional mail) and digital marketing do not exist in vacuums, it makes one wonder about the connections.  To help investigate how the volume of Capital One traditional mail might

3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know

There are a lot of tools available to help you measure the performance of your ad media. You might get your analytics from Omniture, Doubleclick, or Atlas, all of which are great systems that can provide you with detailed performance information; but because of the way they’re designed, there are some things these reporting tools just can’t tell you, data that can only be effectively measured using a panel-based system.

Is that any way to make an impression?

"Click fraud" is something we all know to be on guard against, thanks to investigation and reporting that’s extended even into mainstream news.  Based on recent research, we’d encourage advertisers and agencies to be on the lookout for impressions, too, that aren’t 100% genuine.  And we’d urge publishers to work on eliminating "˜bad’ impressions before they create a new round of headaches for all the people who are trying to