Using Data to Assess the Ad Effectiveness in the Auto Industry
Automakers want their advertising to be effective but often find themselves torn between trying to build awareness and consideration long-term vs. driving sales right now, today. For the former, they often use Tier I advertising to highlight the features, specifications, and value of a specific model, with the biggest push typically at launch. In contrast, Tier II sales event advertising focuses on the event’s theme, typically presented at the brand level and often feature multiple models.
Touchdown for Super Bowl Automotive Ads?
Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re
Webinar Replay: Optimize Your Media Strategy
Image from: Chess Pieces / Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Did you reach your desired audience with your advertising? How did you advertising affect consumers that didn’t click on the ad? are you able to measure the total impact of your advertising campaign? Download the recording today and learn: Compete’s approach to measuring ad effectiveness How our panel-based
Webinar: Ad Effectiveness Tools Can Help!
Image from: Tom Wang/Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on March 15th from 2-3pm From this FREE webinar you will learn: Compete’s approach to