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Touchdown for Super Bowl Automotive Ads? [2012 Edition]

Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.  Again in 2012, many advertisers were automakers.  Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term

Infiniti JX to Chart New Territory

Acura has sold an average of 45,000 MDX’s per year over the past 5 years and Infiniti has some MDX envy. A keyselling point of the MDX, Infiniti believes, is its packaging including a third row seat—something all Infiniti’s except the industrial-sized Infiniti QX lack. To address that, Infiniti is launching its new Infiniti JX featuring a third row seat. The JX will slot between the QX and smaller FX in

Do Acura Fans Care About Jerry Seinfeld?

Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself starring in a commercial for the new Acura NSX on Sunday. The commercial follows Seinfeld on his quest to bribe the man in line to receive the first of Acura’s hot new concept vehicles. The spot featured Seinfeld’s classic humor and even included a tribute to the iconic Soup Nazi. I thought