2010 Olympics

Compete Ranks Top Olympics Related Content

With the Winter Olympics finally at a close it’s interesting to look back over the top referral analytics metrics over February. It seems that NBC did a good job of branding the ceremony as the bulk of referring keywords to nbc.com included "NBC" in the search.  Referral analytics for sports.yahoo.com/olympics and espn.go.com/Olympics told a slightly different story, with people most interested in the athletes themselves. Both Lindsey Vonn and Shaun

Race to the Finish: NBC Stakes its Claim to the Olympics Online

When I last posted, the world was eagerly awaiting the Opening Ceremonies of the 2010 Winter Olympic Games and I was tracking online performance of two major websites for these Games: NBCOlympics.com and Vancouver2010.com. Even though that was less than two weeks ago, it seems a lot has changed. To be fair, I’m not exactly picking up where I left off. Last time I used monthly unique visitor metrics to