Featured Articles

t-mobile

Technology & Entertainment

T-Mobile is Here to Stay

Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.

2014 snowman

Brand | News

December Data is Now Live – NORADSanta.org, MegaMillions.com, HarryAndDavid.com, and more…

Happy new year! Another new year has begun and another month’s worth of new data is live and available in Compete PRO! I hope you enjoyed your holiday celebrations as much as I did and are ready to get right back into the swing of things this year.

bitcoin

Financial Services | Technology & Entertainment

Bitcoin: The Future of Currency or Speculative Bubble?

In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?

Weekly Pulse

Brand

The Weekly Compete Pulse: Looking Back at 2013

With 2013 in our rear view, we decided to look back at all of our blog posts and see which were the most read, liked, tweeted, and shared to show you what you found most interesting. Let us present the best of the Compete Pulse, as decided by 2013.

Grand Theft Auto V

Ecommerce | Technology & Entertainment

Big Games, Big Records, Big Data: Comparing GTA V and COD: Ghosts

One of the most popular titles of 2013, Grand Theft Auto V (GTAV) currently holds 7 Guinness world records including, “highest grossing game in 24 hours” and “best-selling videogame in 24 hours.” Just 3 days after the release of GTAV, the game had grossed $1 billion.

beyonce

Social

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Anchorman 2

Automotive

Why Ron Burgundy is as Good of a Car Salesman as an Anchorman

“I’d like an ad that works and a tasty BLT.” So might say Ron Burgundy if he was a CMO of a major corporation, including an automaker. In fact, Ron Burgundy (actor Will Ferrell) is staring in several shorts for the Dodge Durango designed to boost interest in “Anchorman 2,” the sequel to the 2004 cinema hit – both starring Ferrell, and generate awareness of and interest in Durango.

Weekly Pulse

News

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Maximizing Marketing Data: Turning Immediacy Into Impact, Even Small Companies Can Tap Big Data If They Know Where to Look, Curating Content Or Creating It: Which Drives More B2B Conversions, and Don’t Dismiss Broad Match: It’s Come A Long Way.

obamacare

News

WANTED for the New Healthcare Exchanges: Young People

The nascent effort now underway to enroll millions of Americans in health insurance plans via recently opened exchanges has been well received among a particular segment of the population: uninsured Americans over the age of 45. Although they represent 43% of all adults online, collectively they accounted for approximately 56% of all visitors to both the federal (healthcare.gov) and various state-run exchanges in November were over 45.

Mobile vs Desktop

Ecommerce | Mobile | Retail & Consumer Products

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.