In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.
This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.
December 2013 is long and gone now with 2014 well underway — but now that it’s February (hint: Valentine’s Day is coming up), some of our December data may prove their relevance! One of the fast moving categories for 2013′s holiday season was, understandably, in the Food and Groceries category.
This quick tip will overview Compete PRO’s Keyword Table. The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this
Happy February! Hope you’re all getting ready for an interesting month of love… and more digital marketing! Here’s our top shared content from the last week of January: three articles about improving your online presence, and a look at the future as shown by CES2014 gadgets. Enjoy!
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
US light vehicle sales have steadily improved since bottoming out in 2009 at 10.6 million units. 2013 sales reached 15.6 million light vehicles, their highest since 2007 (16.1 million) through still below 16.5+ million in the middle of that decade. However, many of those levels were the result of the industry over-producing and then being forced to use high incentives to clear excess inventories. There was also rich use of fleet sales in some cases. In contrast, in 2013 automakers better aligned production with demand, meaning that recent gains have been “healthier,” and that’s driving optimism for the industry in general. But what can we expect in 2014? If the market continues to improve can we approach 17 million? Let’s see what it would take to reach that level.
Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open
December is always filled with a whirlwind of holiday excitement, shopping, dining, and relaxing. That doesn’t mean that consumer insights stop for the festivities! Our data for December 2013 refers to an interesting mix of top-visited websites from a variety of categories. Read up on some of the most intriguing results below!
The holiday season always has an insurgence of TV ads featuring husbands and boyfriends pulling out jewelry boxes from behind trees or under the mistletoe — so it’s no surprise that the shopping category for jewelry made December 2013′s list of fast movers!
It’s been an exceptionally good week for social media topics, so today we bring you our most popular shared content. The stories provide tips, tricks, and tools on how to optimize your social media presence. Do check them out for this week’s Pulse!
You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve