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Weekly Pulse

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The Weekly Compete Pulse

This week held quite a few interesting stories for the digital world, from topics like the Olympics to Jimmy Fallon to Groupon. Check out the top articles we shared!

Super Bowl 2014

Automotive | Industry Expertise

2014 Super Bowl Top-Line Analysis (Jan 19th – Feb 7th)

The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.

NBC News Top 50 January

News

January’s Top 50: Post-Holiday, Pre-Olympic Season Heats Up

See what helped software sites, job search engines, and news platforms secure spots in our Top 50!

Compete PRO™ Quick Tips

Quick Tip: Competitive Intellegence on a Subdomain Level

Compete PRO has the ability to show you performance on a subdomain level. A lot of insights can be drawn from companies that use subdomains to organize and divide up their website.  Some examples of insights gleaned from subdomain activity are listed below: Month-over-month and year-over-year changes in Unique Visits can indicate a shift in content strategy and performance. Some business to business companies segment their client lists via subdomain

Australia Open Sunday Series

News

Sunday Series: Tennis Traffic Turns Heads

January 2014 held some exciting events for the tennis world, the biggest being the Australian Open! See what other sites propelled this category into our fast movers for last month.

News

The Weekly Compete Pulse

Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.

new years resolutions

Brand | News

January Data is Now Live – Tax season starts, New Year’s resolutions, and more…

The first month of the new year is behind us and we’re off to a great start! January 2014 data is live and available in Compete PRO and the usual financial services bump at the start of the year is joined by a few other interesting sites across our Monthly and Yearly Fast Movers.

Automotive

Automotive

Automotive 2013: Mixed Market Messages

  In 2013, the US auto industry enjoyed the highest sales in years and this year is poised for growth as well.  But not all brands enjoyed success, and some enjoyed success on only one of the two primary levers needed to drive sales (demand and conversion—Millward Brown Digital’s hallmark metrics).  Demand is measured by the number of in-market shoppers.  These data are drawn from the sweet spot in the

Financial Aid College Tuition

News

Sunday Series: Foraging for Financial Aid

January data went live this week, and we’ve got some interesting results from our top categories! One fast mover opening up 2014 was the Financial Aid category.

Weekly Pulse

News

The Weekly Compete Pulse

It’s the last weekend before Single’s Awareness/Valentine’s Day on Friday! If you haven’t gone gift-hunting yet, here’s a few of our top shared stories from this past week to keep you company and/or help you give your significant other the gift of digital marketing knowledge.