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new years resolutions

Brand | News

January Data is Now Live – Tax season starts, New Year’s resolutions, and more…

The first month of the new year is behind us and we’re off to a great start! January 2014 data is live and available in Compete PRO and the usual financial services bump at the start of the year is joined by a few other interesting sites across our Monthly and Yearly Fast Movers.

Automotive

Automotive

Automotive 2013: Mixed Market Messages

  In 2013, the US auto industry enjoyed the highest sales in years and this year is poised for growth as well.  But not all brands enjoyed success, and some enjoyed success on only one of the two primary levers needed to drive sales (demand and conversion—Millward Brown Digital’s hallmark metrics).  Demand is measured by the number of in-market shoppers.  These data are drawn from the sweet spot in the

Financial Aid College Tuition

News

Sunday Series: Foraging for Financial Aid

January data went live this week, and we’ve got some interesting results from our top categories! One fast mover opening up 2014 was the Financial Aid category.

Weekly Pulse

News

The Weekly Compete Pulse

It’s the last weekend before Single’s Awareness/Valentine’s Day on Friday! If you haven’t gone gift-hunting yet, here’s a few of our top shared stories from this past week to keep you company and/or help you give your significant other the gift of digital marketing knowledge.

CES 2014 Stock Photo

News | Technology & Entertainment

Get Your Tech On: Millward Brown Digital’s CES 2014 Highlights

In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.

This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.

Christmas Gift Boutiques

News

Sunday Series: Gifting with Gourmet Goodies

December 2013 is long and gone now with 2014 well underway — but now that it’s February (hint: Valentine’s Day is coming up), some of our December data may prove their relevance! One of the fast moving categories for 2013′s holiday season was, understandably, in the Food and Groceries category.

Compete PRO™ Quick Tips

Quick Tips: Search Analytics Keyword Data Table

This quick tip will overview Compete PRO’s Keyword Table.  The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this

Weekly Pulse

News

The Weekly Compete Pulse

Happy February! Hope you’re all getting ready for an interesting month of love… and more digital marketing! Here’s our top shared content from the last week of January: three articles about improving your online presence, and a look at the future as shown by CES2014 gadgets. Enjoy!

Holiday Shopping

Retail & Consumer Products | Technology & Entertainment

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Auto

Automotive | Industry Expertise

17 Million Auto Sales in 2014? Yes, it’s Possible!

US light vehicle sales have steadily improved since bottoming out in 2009 at 10.6 million units. 2013 sales reached 15.6 million light vehicles, their highest since 2007 (16.1 million) through still below 16.5+ million in the middle of that decade. However, many of those levels were the result of the industry over-producing and then being forced to use high incentives to clear excess inventories. There was also rich use of fleet sales in some cases. In contrast, in 2013 automakers better aligned production with demand, meaning that recent gains have been “healthier,” and that’s driving optimism for the industry in general. But what can we expect in 2014? If the market continues to improve can we approach 17 million? Let’s see what it would take to reach that level.