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Business Insider Grumpy Cat

News | Social

Sunday Series: Memes Moving Up

January 2014 saw a many categories understandably move up the ranks (health sites, travel planning pages, financial sites) — but a surprising fast mover for the month was the Humor and Novelty Blogs category (memes)! Check out the Top 10 list and learn more below!

Weekly Pulse

News

The Weekly Compete Pulse

Happy weekend! This week, we had a few outstanding articles that our followers really enjoyed reading. Take a look and learn more about content marketing, marketing automation, and data!

Ipad

News

Share Your Compete PRO Story and Win!

Our team works hard to create solutions that help make marketers’ lives easier, so there is nothing we love more than hearing about our clients’ successes with these solutions. But those of us that don’t regularly interact with Compete PRO users miss out on some really great firsthand accounts. So today we’re launching a contest to collect your success stories to keep us constantly striving for results.

Cruiseship Stock Photo

News | Travel

Sunday Series: Travel Category Cruises Along

To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.

Weekly Pulse

News

The Weekly Compete Pulse

This was a particularly active week on our social media fronts — so here’s the shared stories our followers found the most interesting! How to Use Relative Standing for Online Analytics Any math-lovers out there? You’ll get a kick out of this post from MarketingLand. If you remember statistic classes you ever took, writer Benjamin Vigneron will jog that memory with a quick rundown of how statistical terms can be

Flappy Bird Examiner

News | Search

(Flappy) Bird is the (Key)word: Lessons from its Virality

If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.

Car Stock Photo

Automotive | Industry Expertise | News

Biggest Auto Impacts During the Big Game

AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.

Accounting Stock Photo

News

Sunday Series: All Hail Accountancy Services

While tax season started late (this year’s season was pushed back from the 21st of January to the 31st), the online tax world became January 2014′s top fast-mover. See why below!

Weekly Pulse

News

The Weekly Compete Pulse

This week held quite a few interesting stories for the digital world, from topics like the Olympics to Jimmy Fallon to Groupon. Check out the top articles we shared!

Super Bowl 2014

Automotive | Industry Expertise

2014 Super Bowl Top-Line Analysis (Jan 19th – Feb 7th)

The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.