Featured Articles

Mens Clothes

Compete PRO™ | News

You Don’t Know JackThreads

Online apparel websites have been appearing more frequently with the rise in digital platforms. My favorite of these is JackThreads, a digital-only men’s clothing retailer that sells fashionable clothing at discounted prices.

urgent

News

Last Chance, Marketers!

For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise.

media_allocation_graph

News

Attention Marketers!

For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise.

Radio

Compete PRO™ | Search

Search Share: Radio

Last week we unveiled the Search Share Add-On, a new Compete PRO tool that provides high-level keyword analysis of a list of up to 40,000 keywords. With this new functionality, we wanted to continue to bring you insights on how to utilize the new data to advance your marketing efforts.

Hotel Suppliers

Industry Expertise | Travel

Hotel Suppliers Dominant Online Despite OTA Growth

Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.

Environmental

Compete PRO™ | News

Environmental “Green” Websites in the Red?

With green initiatives becoming increasingly important, I thought it would be worthwhile to explore the digital landscape for websites devoted to the Earth’s landscape in the “Environmental/Green Information and Advocates” category.

Shoes

Compete PRO™ | Search

Search Share: Shoes & Accessories

We will analyze search share data over the month of February for the Shoes & Accessories Category with a list of over 500 keywrods

Travel

Industry Expertise | Travel

Expedia Stepping Out With an Even Bigger Footprint

Ideally Expedia, Orbitz and Travelocity have unique consumer footprints that can be maintained after the merger. That’s key to being able to maximize revenue, independent of whether the brand names survive. To set the stage, Millward Brown Digital crafted high-level analyses on site unique visitors.

Search Share Tool

Compete PRO™ | News | Our Products | Search

Introducing: Compete PRO Search Share Feature

The Compete PRO Search Share Add-On allows you to quickly assess the share of paid vs. natural clicks, and which brands benefit the most from each, for any list of keywords that you upload and manage. Results can be narrowed by time period (to the day), demographics (age, income and gender), broad or exact match, or a custom set of destination sites.

Cooking

Compete PRO™ | News

What’s Cooking?

Over the past two years, the cooking category shows general ups and downs across all metrics, with slight increases around December and January.