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Subscription Services Shake Up Ecommerce

What’s old is new again in the world of subscription box services.

Subscription box services are relatively new in the retail world, but they have quickly emerged as an innovative and extremely popular way for consumers to sample a variety of products in an affordable, convenient way. Both parties, company and consumer, win… in theory.

News

Sunday Series: Motorsports Take the Wheel

Image from: 2014 Daytona 500 / Shutterstock February was a great month for motorsports websites — increases in unique visitors propelled them to our list of fast movers! One of the biggest events in racecar driving took place this February 23 — the Daytona 500. It’s no coincidence that the strongest websites in the category are related to the sport! Other sites that had respectable UVs but noticed a drop

Weekly Pulse

News | Social

The Weekly Compete Pulse

Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.

Super Bowl Stock Photo

Automotive | Industry Expertise | News

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Success Baby

Compete PRO™ | News | Our Products

Check out the new compete.com!

Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.

Travel

JetBlue: Driving Digital Cross-Sells

Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.

I want You to GDR

News | Our Products

Are you Getting Digital Right?

Are you getting digital right? We sure hope so! After an intensive study of our industry and deep scrutiny of the future of marketing, we at Millward Brown Digital know that a big issue facing marketers today is the big, looming, digital frontier. But have no fear! We’re all digital, all the time — and we’re here to help. Check out this infographic that addresses some of the biggest marketing

Chocolate Covered Strawberries

News

Sunday Series: Food and Groceries Feeling the Love

Two months ago, I wrote a post on how the Food and Groceries category got an excellent boost from holiday shopping. I was also curious as to how the same sites would fare during the month of love — and now I have the data to show you!

Weekly Pulse

News | Social

The Weekly Compete Pulse

It’s been a phenomenal week for us and for the industry — so read up on them in our round-up of our most pertinent stories from the web!

Conference Stock Photo

News

Millward Brown Digital’s IAB Annual Leadership Meeting Highlights

Last month, we sent our president and our CMO/CCO out to Palm Desert, California, for the Interactive Advertising Bureau’s Annual Leadership Meeting. I sat down with Stephen DiMarco, the CMO, to learn more about what stood out from the conference. Read more below and watch the interview in this post!