Whitepapers

Once Upon A Time: Pitch Decks Are Stories

Image from: Typewriter / Shutterstock Every marketer should work for an agency at some point in his or her career. The exciting, fast-paced world of pitches and juggling multiple clients is not an experience to be missed. Agencies understand that in the most simplified form, marketing and PR consist of telling a story that engages consumers and ultimately leads to new business, whether it’s for your own company or for

Measuring the Travel Flash Sale Segment

Image from: Travel Image / Shutterstock Daily deal or Flash Sale sites have been rising in popularity, Fab.com is a newer entrant that has quickly gained interest from consumers and even passed some of its retail counterparts. Looking at Compete.com we see that between Fab.com, Gilt.com and Ruelala.com, Fab.com has driven more traffic than its competitors since launch and now sits at about 1.4 million unique visitors as of May

Free Report: Online Over-the-Top Solutions Today

Image from: NetGem Download “Online Over-the-Top Solutions Today” today! This report will explore the growth in online Over-The-Top (OTT) solutions, looking at existing market players and the impact on telecom consumer behavior. As ownership of streaming enabled devices continues to grow, OTT consumption will rapidly increase. The growth in OTT viewing impacts many players, including networks (e.g.,NBC.com), TV service providers (e.g, Comcast), and stand-alone OTT providers (e.g.,Netflix). From this free

Free Report: Which Brand Will be Crowned the “King of Luxury”?

Image from: noktahhitam Who will be Crowned “King of Luxury”? Sales volumes to date reinforce that Mercedes-Benz and BMW will be in a tight race for the 2012 U.S. luxury-vehicle sales crown. Less clear is how Mercedes-Benz and BMW are driving sales, and how susceptible each brand is to losing sales to other rivals, such as Lexus. This white paper will provide an overview of the luxury car market for the

Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors

This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

The Impact of the Mobile Shopper

This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Download the free e-book and learn:

It’s getting late, are you gamifying your email marketing?

You use emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, and increase brand awareness; as an online marketer, you can’t live without some type of email marketing strategy in place. According to a recent report by Forrester Research, American marketers will spend nearly $77B on interactive marketing by 2016 and almost $2.5B of that will be spent on email marketing alone!

Is LinkedIn Becoming A More Personal Professional Network?

Image from: AISPIX by Image Source / Shutterstock LinkedIn has secured their seat as one of the most widely used social networks on the web and since they went public last year, they’ve seen even more explosive growth and remains a site to keep an eye on (even with all the recent buzz about Pinterest). What was once thought of as an online résumé repository has quickly become much more.

Free Report: U.S. Auto Industry: 2011 in Review

Image from: Eric Broder Van Dyke / Shutterstock 2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level. Download this free whitepaper and you’ll learn: – At

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through