Whitepapers

Are You Getting Mobile Right? (Part III)

How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.

Getting Digital Right: The Full Study

The Fountain of Youth. Extraterrestrial life. Marketing nirvana. These are a few of the ever-elusive miracles that mankind has always sought after. But what if we said that Millward Brown Digital can help you achieve marketing nirvana?

3 Easy Ways to Discover New Business Prospects

Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.

Have Your Conversion Funnel Cake and Optimize It Too

Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.

Make the New Path to Purchase Work For You

The singular, orderly, sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths are emerging depending on behavior, device, location, and intent. It’s not just what consumers do that is important; it is also how, when and why they do it. Consumers are distracted, but smarter. Marketers can be smarter, too.

Success Stories: Use Search Intelligence to Acquire Strategic Assets

Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.

If a Product Launches in a Forest and There’s No One There to Tweet About It…

Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.

Search Marketers, Pick Your Keyword Battles Wisely

Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…

U.S. Auto Industry: 2012 in Review

2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains…