Casinos Need to Continue the Digital Evolution
Casinos, like many travel industries, have struggled during the recession.Â To help gauge the impact, Compete analyzed traffic to its "Casinos" industry category.Â Category traffic represents unique traffic across all sites in the category (over 100 in this case), meaning a person that visits more than one category site in a month is counted only once in that month’s category total.
The "Easy to Read" Secret of Students
When I look back on my education, I can fondly remember the hours spent reading through the classic novels for English classes.Â However, I would be lying if I said my classmates and I didn’t turn to Cliffs Notes for more interpretation as we read.Â We were always curious about the analysis of things like Piggy’s glasses in "Lord of the Flies", and the depth of the available information for
Digital 180 Speaks with Espresso's Managing Director Marta Kagan
Digital 180, Compete’s online "TV" series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.Â Â As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about branding and advertising in the digital channel.Â Her viral hit What the F**k is Social Media? has been translated into seven languages.
Digital 180 with Upromise's Head of Web Strategy Aboud Yaqub
Digital 180, Compete’s online "TV" series, recently caught up with Aboud Yaqub, the VP of Web Strategy of Upromise. Launched in April 2001, today Upromise is a major, private source of college funding contributions in America, with over 10 million members and nearly $500 million in member rewards. If you are looking for tips and tricks to build and engage an online community Aboud’s insights are a "must see": The
Compete Pro Enterprise adds Categories!
Today is an exciting day for Compete and our customers! We’ve been working on enhancements to Compete PRO Enterprise, for the past several months and today we’re releasing the result of our efforts: Compete Category Profiles provide a web wide view of traffic, search, and engagement metrics across over 220 industries and 45 Behavioral Segments to our Enterprise customers. "But wait a minute," we hear you saying, "How can this
Digital 180 with Visible Measures' Matt Cutler
Visible Measures is an authority on measuring the consumption and distribution of online videos and Matt Cutler, the Visible Measures VP of Marketing and Analytics, recently spoke with Digital 180. While everyone is already familiar with online video, its function in branding campaigns is still evolving. Matt shares his ideas on how social video differs from viral, what trends he sees emerging in the near future, and what company is
Digital 180 with BabyAge.com President Jack Kiefer
Jack Kiefer, the founder, President, and CEO of BabyAge.com, has some interesting insights on the current trends in digital marketing after being in the game for many years. He shares his thoughts on the evolution of customer acquisition over the past decade, from AOL to shopping comparison to Google, and where it is heading now. BabyAge.com has also been able cut back on their search spend without seeing a drop
Digital 180 with Canoe Ventures' David Verklin
Canoe Ventures CEO David Verklin spoke with Digital 180 about the exciting changes on the horizon for television. Canoe Ventures, working with the six biggest cable providers in the U.S., is working to change the cable viewing experience and David shares how this will be done with interactivity, targeted advertising, and more. Check out the Digital 180 channel and check back with the Compete blog to hear about more exciting
Digital 180 with Enfatico's Torrence Boone
Enfatico CEO Torrence Boone recently took some time out to share his insights in the latest Digital 180 interview. Torrence talks about the importance of delivering creativity and ideas cost-effectively as well as the relationship between creative and analytic/scientific thinking in marketing. Check back with the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.
Spring is Time for Pets and Petco
“My goal in life is to be as good of a person my dog already thinks I am.” ~Author Unknown I’ll never forget the day I fell in love. I was driving north on the 5 in San Diego from the airport home to Del Mar. Cargo was flown in from Oklahoma City to San Diego and this cargo changed my life. I had been against getting a dog for
Compete.com Site Redesign Video
Web Pro News recently took a look at Compete.com’s new look at Ad Tech in San Francisco. Check out the video of Compete’s Aaron Prebluda showing highlights of the redesign. More WebProNews Videos We’d love to hear your feedback on the new look – please let us know what you think!