Firefox Personas-What’s Your Style?
You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change the appearance of your browser with a single click (sans restart-hallelujah!). There was some initial buzz around the launch of of Firefox 3.6 in January, which died out quickly as shown by the graph below.
The New York Times is out with a piece today on one of my favorite websites – www.icanhascheezburger.com. Most of the piece is a retread of what has been said before about the network — the site has grown from essentially nothing, now making a bunch of money from advertising, licensing and merchandising. The other keys to their success, according to the article, are the size of their network, and
Thank you ESPN, for taking the World Cup seriously
It’s here. And for a US soccer fan, it’s going to be even bigger than ever. For three years and 11 months, soccer fans in the United States live in relative obscurity. Yes, we find each other at soccer friendly bars, read and comment on soccer-focused blogs and rise early on the weekends to watch our favorite European club matches; but for the most part, we fly well below the
A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month. During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct
Droid, Chapter 2: The Incredible
It’s here folks, "the next chapter in the Droid Saga" (to quote Verizon Wireless).Â The Incredible by HTC is the latest Android phone released at Verizon.Â After the success we saw with the Droid at the end of 2009, it made me wonder how the Incredible has fared in attracting interest prior to launch.Â To do so, I started by comparing the volume of traffic to each phone’s microsite in
The Online Battle of the Broadcast Networks
With the major broadcast networks wrapping up their regular TV seasons before the summer break, TV ratings continue to grow as audiences tune in to catch the season ending cliffhangers. There will be clear defined ratings winners but will that translate into increased site traffic for the broadcast networks? As more and more viewers have started to go online to watch their favorite shows they also have been interacting with
Girls go wild for Girls Gone Wild
Did that grab your attention? So the story goes; I had a bet with my old roommate that 20% of sales for Girls Gone Wild were female. To which he responded, “No way, it’s less than 1% – girls would never buy that”. Oh, how little does he know….. (Now is a good time to make your guess at what the actual figure is by the way.) Think for a
Android Finally Begins to Erode iPhone's Interest Share
Apple is back in the news again.Â First, there was the blockbuster launch of the massively-hyped and positively reviewed iPad.Â So far, the iPad has already exceeded expectations, selling over one million units in its first month. Then, in news that was likely less exciting to Apple than the iPad’s great sales, Gizmodo.com managed to acquire a prototype of the unreleased next generation iPhone.Â Finally, Apple and Adobe have been
Betty White’s Popularity Reaches Hulu
Betty White’s performance on Saturday Night Live was an instant classic. Each skit was well written, past cast members came back to join in on the fun, and Ms. White’s comedic side shined through. The show was also a tremendous success for SNL and NBC as it scored 12.1 million viewers and a 4.6 rating. Those are great numbers for a show with a non-prime-time slot. Not bad for a
Which Publishers are Best Positioned to Capitalize on NFL Offseason Interest?
In an apparent effort to drive TV ratings, the first round of the 2010 NFL draft was held during primetime for the first time in its 75 year history. The result was a ratings windfall; ESPN’s draft coverage was the fifth most watched cable program of 2010 in US households despite splitting its sporting-enthusiast viewership with NHL and NBA playoff games.
Online March Madness
March is a big month for sports, with the drama of the NCAA Tournament plus MLB excitement as a new baseball season kicks off. In March, three of the Compete 250 sites with the greatest month-over-month (m-o-m) changes were, not surprisingly, sports related. NCAA.com and cbssports.com grew 982% and 121%, respectively, m-o-m in March. Also, NCAA.com’s March Madness on Demand, which streams live video of every game from the NCAA