A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month. During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct
Droid, Chapter 2: The Incredible
It’s here folks, "the next chapter in the Droid Saga" (to quote Verizon Wireless).Â The Incredible by HTC is the latest Android phone released at Verizon.Â After the success we saw with the Droid at the end of 2009, it made me wonder how the Incredible has fared in attracting interest prior to launch.Â To do so, I started by comparing the volume of traffic to each phone’s microsite in
The Online Battle of the Broadcast Networks
With the major broadcast networks wrapping up their regular TV seasons before the summer break, TV ratings continue to grow as audiences tune in to catch the season ending cliffhangers. There will be clear defined ratings winners but will that translate into increased site traffic for the broadcast networks? As more and more viewers have started to go online to watch their favorite shows they also have been interacting with
Girls go wild for Girls Gone Wild
Did that grab your attention? So the story goes; I had a bet with my old roommate that 20% of sales for Girls Gone Wild were female. To which he responded, “No way, it’s less than 1% – girls would never buy that”. Oh, how little does he know….. (Now is a good time to make your guess at what the actual figure is by the way.) Think for a
Android Finally Begins to Erode iPhone's Interest Share
Apple is back in the news again.Â First, there was the blockbuster launch of the massively-hyped and positively reviewed iPad.Â So far, the iPad has already exceeded expectations, selling over one million units in its first month. Then, in news that was likely less exciting to Apple than the iPad’s great sales, Gizmodo.com managed to acquire a prototype of the unreleased next generation iPhone.Â Finally, Apple and Adobe have been
Betty White’s Popularity Reaches Hulu
Betty White’s performance on Saturday Night Live was an instant classic. Each skit was well written, past cast members came back to join in on the fun, and Ms. White’s comedic side shined through. The show was also a tremendous success for SNL and NBC as it scored 12.1 million viewers and a 4.6 rating. Those are great numbers for a show with a non-prime-time slot. Not bad for a
Which Publishers are Best Positioned to Capitalize on NFL Offseason Interest?
In an apparent effort to drive TV ratings, the first round of the 2010 NFL draft was held during primetime for the first time in its 75 year history. The result was a ratings windfall; ESPN’s draft coverage was the fifth most watched cable program of 2010 in US households despite splitting its sporting-enthusiast viewership with NHL and NBA playoff games.
Online March Madness
March is a big month for sports, with the drama of the NCAA Tournament plus MLB excitement as a new baseball season kicks off. In March, three of the Compete 250 sites with the greatest month-over-month (m-o-m) changes were, not surprisingly, sports related. NCAA.com and cbssports.com grew 982% and 121%, respectively, m-o-m in March. Also, NCAA.com’s March Madness on Demand, which streams live video of every game from the NCAA
Vacation Season Search
With the arrival of spring, more people will be thinking "vacation."Â Â And more likely than not, that means consumers will research vacations online when looking for that perfect location, and that research is likely to include search.Â To help reveal the connection between search and sites, Compete assessed the Top 10 travel-related sites that consumers were referred after searching on that very word: "vacation" on any of the major search
You Say You Want a 4G EVOlution. Well, you know"¦.
Recently, Sprint announced its latest device, the HTC EVO, crammed with impressive features such as two built in cameras, HD video capabilities, a 4.3 inch touch screen display, and even a little extendable leg to prop the HTC EVO up for easy video viewing. However, the most trend-setting feature of them all may be its 4G network technology. 4G, or 4th generation, marks the next big step in mobile phone
Casinos Need to Continue the Digital Evolution
Casinos, like many travel industries, have struggled during the recession.Â To help gauge the impact, Compete analyzed traffic to its "Casinos" industry category.Â Category traffic represents unique traffic across all sites in the category (over 100 in this case), meaning a person that visits more than one category site in a month is counted only once in that month’s category total.