The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search
LeBrondemonium! Did you feel it? Did you feed into it?
Last week, LeBron James had the majority of the sports world wrapped around his pinky. Pandemonium, really. (Wild uproar or unrestrained disorder; tumult or chaos) Especially in cities like Cleveland, Miami, Chicago and New York. Even if you "didn’t care," you knew about it. At the water cooler, on the train, at the bar, on the tv, in your RSS feeds; you heard the commentary, you had an opinion, even
Online Beauty Retailing: Can the door-to-door make up sales representative ever be replaced by online?
We all remember Avon and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share. It seems as though they had a great offline and personal selling strategy. Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online. The key note for these two retailers is they have tried
Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete
Consumer Perceptions of Travel Value Not Promising
In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.Â Â Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.Â "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.Â The same respondents ranked all four categories: Flight, Hotel,
Facebook’s privacy changes have everyone in line for a slice of the semantic web pie
With so much buzz around Facebook’s recent privacy changes, I decided it was time to take a peek at some of our analytics to see how the sites Pandora and Yelp may have benefited in the month of April. We should keep in mind that the f8 Live conference didn’t announce the Open Graph API capabilities or privacy changes until April 21st. Therefore the metrics we have for the month
Compete now offers marketing channel and traffic composition information!
Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing
Enhanced data methodology powers new features and new capabilities
Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office: The data team. This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns
Firefox Personas-What’s Your Style?
You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change the appearance of your browser with a single click (sans restart-hallelujah!). There was some initial buzz around the launch of of Firefox 3.6 in January, which died out quickly as shown by the graph below.
The New York Times is out with a piece today on one of my favorite websites – www.icanhascheezburger.com. Most of the piece is a retread of what has been said before about the network — the site has grown from essentially nothing, now making a bunch of money from advertising, licensing and merchandising. The other keys to their success, according to the article, are the size of their network, and
Thank you ESPN, for taking the World Cup seriously
It’s here. And for a US soccer fan, it’s going to be even bigger than ever. For three years and 11 months, soccer fans in the United States live in relative obscurity. Yes, we find each other at soccer friendly bars, read and comment on soccer-focused blogs and rise early on the weekends to watch our favorite European club matches; but for the most part, we fly well below the