Facebook’s privacy changes have everyone in line for a slice of the semantic web pie
With so much buzz around Facebook’s recent privacy changes, I decided it was time to take a peek at some of our analytics to see how the sites Pandora and Yelp may have benefited in the month of April. We should keep in mind that the f8 Live conference didn’t announce the Open Graph API capabilities or privacy changes until April 21st. Therefore the metrics we have for the month
Compete now offers marketing channel and traffic composition information!
Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing
Enhanced data methodology powers new features and new capabilities
Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office: The data team. This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns
Firefox Personas-What’s Your Style?
You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change the appearance of your browser with a single click (sans restart-hallelujah!). There was some initial buzz around the launch of of Firefox 3.6 in January, which died out quickly as shown by the graph below.
The New York Times is out with a piece today on one of my favorite websites – www.icanhascheezburger.com. Most of the piece is a retread of what has been said before about the network — the site has grown from essentially nothing, now making a bunch of money from advertising, licensing and merchandising. The other keys to their success, according to the article, are the size of their network, and
Thank you ESPN, for taking the World Cup seriously
It’s here. And for a US soccer fan, it’s going to be even bigger than ever. For three years and 11 months, soccer fans in the United States live in relative obscurity. Yes, we find each other at soccer friendly bars, read and comment on soccer-focused blogs and rise early on the weekends to watch our favorite European club matches; but for the most part, we fly well below the
A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month. During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct
Droid, Chapter 2: The Incredible
It’s here folks, "the next chapter in the Droid Saga" (to quote Verizon Wireless).Â The Incredible by HTC is the latest Android phone released at Verizon.Â After the success we saw with the Droid at the end of 2009, it made me wonder how the Incredible has fared in attracting interest prior to launch.Â To do so, I started by comparing the volume of traffic to each phone’s microsite in
The Online Battle of the Broadcast Networks
With the major broadcast networks wrapping up their regular TV seasons before the summer break, TV ratings continue to grow as audiences tune in to catch the season ending cliffhangers. There will be clear defined ratings winners but will that translate into increased site traffic for the broadcast networks? As more and more viewers have started to go online to watch their favorite shows they also have been interacting with
Girls go wild for Girls Gone Wild
Did that grab your attention? So the story goes; I had a bet with my old roommate that 20% of sales for Girls Gone Wild were female. To which he responded, “No way, it’s less than 1% – girls would never buy that”. Oh, how little does he know….. (Now is a good time to make your guess at what the actual figure is by the way.) Think for a
Android Finally Begins to Erode iPhone's Interest Share
Apple is back in the news again.Â First, there was the blockbuster launch of the massively-hyped and positively reviewed iPad.Â So far, the iPad has already exceeded expectations, selling over one million units in its first month. Then, in news that was likely less exciting to Apple than the iPad’s great sales, Gizmodo.com managed to acquire a prototype of the unreleased next generation iPhone.Â Finally, Apple and Adobe have been