Digital CMO Series: Alaska Airlines and Zaaz
"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. AdvertisingAge highlights the best tips on how to have success in the social media space: What Are Social Media Good For? Putting a Face to a Brand DMNews explains how the Golden Nugget casino has gone to new lengths to heighten brand awareness and reach a new audience: Golden Nugget gambles on branded social gaming We
SXSW Interactive Panel Picker
Social Media As Serious Business: Are You Ready? With daily calls for more leads and engagement, more certainty, innovative social marketing tactics and "proven ROI," it’s no wonder marketers are anxious, some to the point of near paralysis. Yes, this is a scary and time for our industry, but it’s also exciting. And although we often look to start-ups and entrepreneurs for inspiration, we’re actually seeing leading brands — big
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search
LeBrondemonium! Did you feel it? Did you feed into it?
Last week, LeBron James had the majority of the sports world wrapped around his pinky. Pandemonium, really. (Wild uproar or unrestrained disorder; tumult or chaos) Especially in cities like Cleveland, Miami, Chicago and New York. Even if you "didn’t care," you knew about it. At the water cooler, on the train, at the bar, on the tv, in your RSS feeds; you heard the commentary, you had an opinion, even
Online Beauty Retailing: Can the door-to-door make up sales representative ever be replaced by online?
We all remember Avon and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share. It seems as though they had a great offline and personal selling strategy. Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online. The key note for these two retailers is they have tried
Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete
Consumer Perceptions of Travel Value Not Promising
In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.Â Â Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.Â "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.Â The same respondents ranked all four categories: Flight, Hotel,
Facebook’s privacy changes have everyone in line for a slice of the semantic web pie
With so much buzz around Facebook’s recent privacy changes, I decided it was time to take a peek at some of our analytics to see how the sites Pandora and Yelp may have benefited in the month of April. We should keep in mind that the f8 Live conference didn’t announce the Open Graph API capabilities or privacy changes until April 21st. Therefore the metrics we have for the month
Compete now offers marketing channel and traffic composition information!
Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing
Enhanced data methodology powers new features and new capabilities
Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office: The data team. This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns