Spirit: The Airline America Loves to Hate
Spirit Airlines – America’s first “ultra-low-cost-carrier” – has had an eventful 2010. Already notorious for its questionable ad campaigns and aggressive monetization strategies, the airline has recently pushed the boundaries in both arenas, and in turn faced seemingly constant and harsh public criticism. So why, amidst all of this, do we believe this just may be Spirit’s finest hour? By tapping into the clickstream activity of its two million person
"Buzz Is Not Sales" with Jeffrey Hayzlett Wrap-Up
We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.
Upcoming Webcast: "Buzz is not sales!" with Jeff Hayzlett
“Buzz is not sales!” with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett Date: Monday, October 11, 2010 Time: 1:00 PM EDT | 10:00 AM PDT
Smartphones and Maps: Helps Find the Breadcrumbs
Are you going to the CTIA show in San Francisco next week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at firstname.lastname@example.org or find me on LinkedIn Smartphones and Maps: Helps Find the Breadcrumbs Fact or myth? Are men really less likely to ask for
Facebook Phone Found at a Bar
Are you going to the CTIA show in San Francisco next week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at email@example.com or find me on LinkedIn Facebook Phone Found at a Bar Just kidding! It’s only people checking in from a bar…these days everyone
“Mad Men" Boosts Online Traffic for AMCTV.com
I’ve been a big fan of AMC’s Mad Men since I watched the first episode in 2007. It’s now in its fourth season, and it seems like every year the fan base gets bigger. Last year in particular, it felt like everyone I knew was talking about Mad Men, and my impression was that AMC was doing a really heavy media campaign to get a buzz going about the show.
Digital CMO Series: American Express Business Insights
American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information—derived from actual purchasing data—with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.
Thanks For Being A Loyal Fan!
As a way of saying thanks for being part of the Compete community on Twitter, Facebook, or Linkedin, we’d like to to give you an exclusive offer. Use the coupon code SAVE30 at checkout to save up to $150 on your first month or $1500 on your first year.* Whether you’re an online marketer interested in competitive intelligence, search analytics, or other digital insights, Compete has the right offering for
July Search Market
Just last week, the Yahoo! and Microsoft Search Alliance rolled out its first big change to the public — Yahoo! organic search results are now driven by Bing’s algorithms in the US and Canada. For every search a consumer conducts on the Yahoo! engine, you will see the small but powerful words at the bottom of each SERP: "Powered by BingTM"". Let’s take a final look at Bing and Yahoo!
Digital CMO Series: Alaska Airlines and Zaaz
"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. AdvertisingAge highlights the best tips on how to have success in the social media space: What Are Social Media Good For? Putting a Face to a Brand DMNews explains how the Golden Nugget casino has gone to new lengths to heighten brand awareness and reach a new audience: Golden Nugget gambles on branded social gaming We