Digital CMO Series: American Express Business Insights
American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information—derived from actual purchasing data—with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.
Thanks For Being A Loyal Fan!
As a way of saying thanks for being part of the Compete community on Twitter, Facebook, or Linkedin, we’d like to to give you an exclusive offer. Use the coupon code SAVE30 at checkout to save up to $150 on your first month or $1500 on your first year.* Whether you’re an online marketer interested in competitive intelligence, search analytics, or other digital insights, Compete has the right offering for
July Search Market
Just last week, the Yahoo! and Microsoft Search Alliance rolled out its first big change to the public — Yahoo! organic search results are now driven by Bing’s algorithms in the US and Canada. For every search a consumer conducts on the Yahoo! engine, you will see the small but powerful words at the bottom of each SERP: "Powered by BingTM"". Let’s take a final look at Bing and Yahoo!
Digital CMO Series: Alaska Airlines and Zaaz
"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. AdvertisingAge highlights the best tips on how to have success in the social media space: What Are Social Media Good For? Putting a Face to a Brand DMNews explains how the Golden Nugget casino has gone to new lengths to heighten brand awareness and reach a new audience: Golden Nugget gambles on branded social gaming We
SXSW Interactive Panel Picker
Social Media As Serious Business: Are You Ready? With daily calls for more leads and engagement, more certainty, innovative social marketing tactics and "proven ROI," it’s no wonder marketers are anxious, some to the point of near paralysis. Yes, this is a scary and time for our industry, but it’s also exciting. And although we often look to start-ups and entrepreneurs for inspiration, we’re actually seeing leading brands — big
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search
LeBrondemonium! Did you feel it? Did you feed into it?
Last week, LeBron James had the majority of the sports world wrapped around his pinky. Pandemonium, really. (Wild uproar or unrestrained disorder; tumult or chaos) Especially in cities like Cleveland, Miami, Chicago and New York. Even if you "didn’t care," you knew about it. At the water cooler, on the train, at the bar, on the tv, in your RSS feeds; you heard the commentary, you had an opinion, even
Online Beauty Retailing: Can the door-to-door make up sales representative ever be replaced by online?
We all remember Avon and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share. It seems as though they had a great offline and personal selling strategy. Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online. The key note for these two retailers is they have tried
Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete
Consumer Perceptions of Travel Value Not Promising
In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.Â Â Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.Â "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.Â The same respondents ranked all four categories: Flight, Hotel,