The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed
5 Steps to Help Generate New Business for Advertising Agencies
his week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkher, CMO of Aegis Media N.A., on the topic of new business. Coming from different backgrounds, with over decades of experience between the two of them, the insights they gave were both practical and thought provoking.
Webinar Replay: Keeping Tabs on Travel and Facebook
Shutterstock / basketman23 Compete recently hosted a webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend. I looked into the state of the travel industry with a lens focused on Facebook, then, in conjunction with Expedia Media Solutions, explored the value
The Weekly Compete Pulse
These are the articles we read this week and found interesting for online marketers.
Online Football Power Rankings (10/9 – 10/10)
The weekend is almost here and everyone is ready for some football, but first, let’s take a look back at the Online Football Power Rankings from last week. Each week we look at Saturday’s Daily Reach for sites in the College Sports Team Sites category and Sunday’s Daily Reach for sites in the NFL Team Sites category. Daily Reach is defined by how many people visit a specific site as
Spirit: The Airline America Loves to Hate
Spirit Airlines – America’s first “ultra-low-cost-carrier” – has had an eventful 2010. Already notorious for its questionable ad campaigns and aggressive monetization strategies, the airline has recently pushed the boundaries in both arenas, and in turn faced seemingly constant and harsh public criticism. So why, amidst all of this, do we believe this just may be Spirit’s finest hour? By tapping into the clickstream activity of its two million person
"Buzz Is Not Sales" with Jeffrey Hayzlett Wrap-Up
We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.
Upcoming Webcast: "Buzz is not sales!" with Jeff Hayzlett
“Buzz is not sales!” with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett Date: Monday, October 11, 2010 Time: 1:00 PM EDT | 10:00 AM PDT
Smartphones and Maps: Helps Find the Breadcrumbs
Are you going to the CTIA show in San Francisco next week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at firstname.lastname@example.org or find me on LinkedIn Smartphones and Maps: Helps Find the Breadcrumbs Fact or myth? Are men really less likely to ask for
Facebook Phone Found at a Bar
Are you going to the CTIA show in San Francisco next week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at email@example.com or find me on LinkedIn Facebook Phone Found at a Bar Just kidding! It’s only people checking in from a bar…these days everyone
“Mad Men" Boosts Online Traffic for AMCTV.com
I’ve been a big fan of AMC’s Mad Men since I watched the first episode in 2007. It’s now in its fourth season, and it seems like every year the fan base gets bigger. Last year in particular, it felt like everyone I knew was talking about Mad Men, and my impression was that AMC was doing a really heavy media campaign to get a buzz going about the show.