Image from: Megabus / StudentGuideGoPittsburgh.com The cost and hassle of flying may be making it a less desirable method of travel. As a result more people may be turning to commercial buses for their transportation needs. As a recent college graduate I have traveled affordably by bus for years, so I was particularly interested in the comparison between the lines I’ve had the most experience with: Greyhound, Megabus, and BoltBus.
The Curious Identity of RoomKey.com
Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s
Google’s Growing Travel Arsenal
Image from: Frommer’s Books / Phandroid Google recently announced it will acquire all the assets of Frommer’s for $23 million from John Wiley & Sons, which acquired it in 2001. Frommer’s bills itself as “the most trusted name in travel today” and notes that its website, Frommers.com, is “an essential online destination for those planning the perfect travel excursion” (Frommers.com). The Frommer’s buy comes after a failed attempt to buy
Sunday Series: Theme Parks Show People Are Ready For The Holidays
Image from: Roller Coaster / Shutterstock Last week Compete’s Boston headquarters took a break from pouring over data and teasing apart strategy to clock in at a good ol’ fashion amusement park. Even though it was cloudy the park was was packed! People are savoring their last days of summer before Fall descends to absorb the nice weather and listless lifestyle. Taking a look at July’s top movers in the
Is Southwest’s Acquisition of AirTran Helping its Online Presence Take Off?
Image from: Plane Taking Off / Shutterstock With generally slim profit margins, airlines must do whatever possible to remain competitive. Southwest decided that meant buying AirTran, now a wholly-owned subsidiary of Southwest. The acquisition agreement was signed May 2, 2011 with the mission of improving the business, in part through better economies of scale. Since then, routes have been consolidated and integration of frequent flyer programs is under way. But
Are Norwegian’s Promotional Efforts Allowing Them to Cruise by their Royal Competitors?
Image from: Cruise Ship Image / Shutterstock When planning a vacation there are many decisions that must be made. Where to go, how to get there, and if are there any enticing deals available are all common questions to consider. Norwegian Cruise Line has recognized this process of potential vacationers and is taking appropriate action in hopes of cruising ahead of competitors. Norwegian’s latest offer, “Bask in Free Upgrades” ran four
Are We There Yet? Searching for an Online Road Trip Planner
Image from: Road Trip Image / Shutterstock As summer approaches, families all over the country are gearing up for one thing…road trips! Gone are the days of big physical maps, as most people use online planners, GPS’s and smart phones to plan their trips. To see which road trip planner is most popular, I did a keyword search for “road trip” on Compete.com, which leveraged Compete’s industry-leading panel and patented normalization technology.
Booking.com’s Search Strategy Deserves 5 Stars
Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of Booking.com’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down. This should come as no surprise considering Booking.com falls under the Priceline.com umbrella, another perennial powerhouse in the Online Travel Agency category. As long as
Memorial Day Travel: Most Popular Airports
Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of
Does Room Key have the ‘Key’ to Success?
Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January. Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands. It’s gained the attention of travelers and industry professionals
Google Flight Search Taking Off
Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping. It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book. However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure