The Great Outdoors Meets Digital
After a very long and cold winter for much of the Unites States, people across the nation are taking advantage of the great outdoors…
Hotel Suppliers Dominant Online Despite OTA Growth
Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.
Expedia Stepping Out With an Even Bigger Footprint
Ideally Expedia, Orbitz and Travelocity have unique consumer footprints that can be maintained after the merger. That’s key to being able to maximize revenue, independent of whether the brand names survive. To set the stage, Millward Brown Digital crafted high-level analyses on site unique visitors.
Sunday Series: Theme Parks’ Not-So-Smooth Ride
This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic.
JetBlue: Driving Digital Cross-Sells
Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.
Sunday Series: Travel Category Cruises Along
To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.
Case Study: Why Engagement Doesn’t Always Equal Higher Sales
In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.
Trivago—Early Days of the Big USA Push
The recovering travel industry in the USA means more revenue potential and more players interested in tapping into that. One of those is Trivago, based in Germany and started in 2005, and newly penetrating the US. Trivago calls itself a “hotel comparison site” (i.e., meta-search engine) meaning consumers do not book on Trivago but are shown prices from across the web, which in theory allows them a complete view of pricing options before booking.
Sunday Series: Popular Hotel Chains Among June’s Fast Movers
This Sunday we take a another look at the tourism industry, or more specifically, popular hotel chains – a category that was among one of the fastest moving in June. The category as a whole saw an increase of 8.9% in unique visitors (UVs), something that shouldn’t come as much of a surprise considering the increase in vacations during the summer months.
Using Data to Identify Consumer Behavior Trends in the Travel Industry
Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.
Sunday Series: Mobile Sites Among Travel Planning Fast Movers
Travel planning and review sites are seemingly doing good business: traffic to the category grew over 10% year-over-year (YOY), reaching 25 million Unique Visitors (UVs) in May. Which sites benefitted most from the start of the summer travel season? Sites designed with a mobile mindset and sites offering crowd-sourced, local content. TripAdvisor, the most popular travel planning site, made the list of ten fast movers in May.