Technology & Entertainment

Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths

Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whopping $4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed’s Daily Reach only spiked on January 30th when…

HTC One Launch Deserved More Attention

Image from: HTC One / In the words of Jason Mackenzie, HTC’s President of Global sales, the just announced One is “a bold step forward that delivers something new and fresh”. That is certainly true for both the phone and the company. In a big departure from its traditional approach, HTC took the marketing and branding reins into their own hands and thrust its new flagship phone into the

Sunday Series: Fastest Growing Online Electronics Retailers in December

Image from: Electronics Presents / At Compete, we’ve compiled the fastest growing online sellers of electronic goods in the month of December. The electronics shopping category as a whole grew 3.43% over the previous December, with over 114 million unique visitors. Topping the list is Sony’s online store, which offers a variety of products: digital cameras, TVs, laptops and cellphones–all popular gifts. Though Sony had the most growth, it had

2013 CES Recap –Video Interview

Image from: Kobby Dagan / Though CES 2013 is officially behind us, the buzz will linger for weeks to come (especially as all the exciting stuff that was announced at the show starts hitting the shelves). After coming back to our home base in Boston, Chris Collins and I had a great opportunity to talk to RCR’s Dan Meyer about what we saw this year at CES, including: Samsung’s

Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers

Image from: Halo4 / Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto

Hybrids – the brave new world of personal PCs?

Image from: somchaij / Shutterstock The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids. It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the

The Top Games on Amazon for the 2012 Holidays

Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving

Witty Galaxy SIII Campaign Is Paying Off

Image from: Samsung Galaxy SIII / Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,

T-Mobile and MetroPCS Set To Stick Together and Unlimit Themselves

Image from: Cell Phone / Shutterstock MetroPCS is no stranger to merger and acquisition (M&A) activity, and after close calls with Sprint, Leap and possibly other overtures from additional suitors (that were never made public), it was announced this morning that Deutsche Telekom’s T-Mobile USA will merge with MetroPCS. This announcement comes some 10 months after the Department of Justice (DOJ) blocked AT&T’s attempt to acquire carrier T-Mobile on the grounds

Yes – Apple will sell a lot of iPhones – Here’s Why

Image from: iPhone 5 / Yesterday Apple unveiled the iPhone 5 to predictably strong reviews and aggressive sales forecasts. With a bigger screen, faster processor, thinner profile, LTE connectivity and more, the iPhone 5 looks to be a better version of what is already the world’s most popular smartphone. What you already know is that most forecasters are predicting huge sales. We agree. But what you don’t know is

Will LevelUp Level Up?

Image from: John D. Sutter / CNN If you see a man walking around Boston with bright orange sunglasses and an orange shirt, it’s either an aberrant competitive cyclist or Seth Priebatsch, Princeton dropout, unabashed genius, and founder of SCVNGR and LevelUp. (Other tech superstars were also known for their styling, or rather their nearly aggressive indifference to style;  Steve Jobs was beyond loyal to that black mock turtleneck, and