What is the Best Approach to Marketing a Mobile Payment Platform?
What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do it. The brand names seem barely distinguishable, however, they actually describe the ways these companies are distinct. Square and LevelUp take completely different routes to acquire new business. But whose strategy is most effective?
Sunday Series: Which Football Teams Were Winning Before Pre-Season Began?
Image from: Football Stadium / Shutterstock Preseason is winding down, the first game is on the horizon, and despite a disappointing preseason for some teams, many fans are remaining optimistic for a playoff season. But which teams are winning online? We take a look at July’s data to see which team’s fans are the most engaged with their favorite team’s website. Using data from our behavioral category “Football Enthusiast,” we
Sunday Series: Fast Movers Among Fantasy Football
It’s that time of the year again. Summer is cooling down and football season is heating up. And with that comes one of the best things about the start of football season – the start of fantasy football season.
Sunday Series: MMA Fights Their Way to the Top of July’s Fast Movers
As we prepare for the impending football season, many sports fans are forced to look elsewhere for their fix. Although many would expect it to be in baseball, now in it’s second half of the season, we are surprised to find a new contender making a significant jump in traffic. This sport? Mixed martial arts.
Sunday Series: A Big Win for Tennis Sites in the Month of June
If you are a tennis fan then you will find no surprise in this week’s Sunday Series. Blowing all of the fast-moving categories out of the water, the amount of unique visitors (UVs) to sites in the tennis category increased by 84.7% from May to June.
iOS 7 and MacBook Air Win Customers’ Attention at WWDC 2013
Earlier this month Apple’s chief executive, Tim Cook, took to the stage to deliver this year’s keynote address at the tech giant’s annual World Wide Developers Conference (WWDC) in San Francisco. The WWDC offers a venue for Apple to showcase its latest toys, and gives developers and industry professionals a chance to get a first look.
Where Will the Dunder Mifflin Brand Live On Without “The Office”?
NBC’s The Office aired its final episode May 16th. Since the show’s debut in March of 2005, the series has won 75 different TV honors and the finale was the best performing episode in 16 months, earning a 2.9 rating among adults 18-49 with 5.4 million viewers tuning in. Hopefully, this on-air success will continue to benefit…
Can Next Generation Consoles Save Console Gaming?
Despite all the buzz and excitement around the latest generation of consoles, the industry continues to be plagued by speculation that the console gaming may soon be obsolete. To test the theory we looked at the traffic to xbox.com, playstation.com and ninetendo.com over the past 13 months. We found that year-over-year traffic to both Playstation and Nintendo declined…
T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
Traffic Spikes for “Game of Thrones” Season 3
Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?
Sunday Series: Top Movie Sites in Oscar Season
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.