Can Peer Pressure Force You To Exercise?
Image from: Running Image / Shutterstock Right about now, I really have no excuse not to go for a run outside. It is a beautiful day, perfect for running, and with summer approaching I should be preparing to be in a bathing suit. Coincidentally, Mashable published an article today about social fitness apps and questioned whether the social aspect of these websites and apps will make users more likely to exercise. In
Is the QR Code Dead?
Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In
Socialcam vs Viddy
If you’re ever on Facebook (and who isn’t?), you’ve probably noticed new social video applications popping up over the past month – Socialcam and Viddy. Many are describing the applications as an Instagram for videos, as you can record a brief moment of your life, add an artistic filter, and share it socially. Now I’m not a big fan of applications that require you to share your personal information in
10 Tweets From the Digital CMO Summit
We just wrapped up three days at Compete’s Digital CMO Summit in one of the most famous zipcodes in the universe: 90210. This year’s theme was the Impact of Influence and as we spent time in Beverly Hills we explored how brands and their agency partners harnessed the disruptive forces of new media to engage with customers. We have learned so much over the past three days and are excited
The Dark Knight Has Risen Thanks to Cryptic Viral Marketing
Image from: TheDarkKnightRises.com As the weather warms up (or if you’ve been in the northeast lately, cools off and rains), we can’t help but think about the awesome movies that Hollywood will be putting out this summer. Two of the most anticipated films this year, The Dark Knight Rises and The Avengers, are set to be released soon (Avengers tomorrow and Rises in July), and both have drummed up buzz
Klout, Where Have All the Egos Gone?
Image from: Web Strategy Last year, when Klout was the new kid on the block I wrote a post titled Does Klout Have Clout? questioning whether Klout’s measure of social influence had merit. While the site does gain traffic based on our obsession with ourselves, Narcissus might remind us that vanity doesn’t ever end well. Klout may have gained more exposure in the last year, but it seems the following it once
Will Zuckerberg Cause an InstaFail?
Image from: White Gadget If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have
Let’s Get Personal: The New Content Discovery
Image from: LaptopImage / Shutterstock Online media aggregators have played a critical role in content discovery for years. According to Compete PRO, the News Aggregators and Socially Generated News category of websites has consistently garnered between 25-35M unique visitors a month over the last two years. While there has been a general decline in attention to the category, there is no denying that content discovery remains as relevant as ever
The Digital Self Powers #AdobeSummit
Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the
Twitter Soars to #20
Image from: Wayne Howes / Shutterstock January was an explosive month for the San Francisco-based startup. Twitter has finally joined the ranks of the top 20 websites in the US and the trend for the real-time messaging service looks promising. The messaging service has recorded enormously positive metrics in January and the company will be looking to gain even more popularity in the upcoming months. The only metric that didn’t
Attention: The Status of Facebook’s IPO
Image from: mkabakov / Shutterstock Facebook revolutionized the Internet. There is no doubt in anyone’s mind that the social application has drastically altered the way human beings interact. As of February 4th Facebook boasts 845 million users worldwide. On February 1, 2012 (also Facebook’s 8th birthday), Facebook filed for an IPO (initial public offering). The 5 billion dollar IPO is greater than that of Google’s 1.7 billion in 2007 and will