The Flout-able, Doubt-able Klout
Image from: Doubtful Image / Shutterstock Can Klout be used to gauge the potential of a human being? It can if you’re a Florida State professor Todd Bacile, who wants to grade his students based on their social media influence. Lots of people are wondering if Klout has any merit, and even the Klout developers recently revamped their scoring system to enable a “more accurate, transparent Klout.” Was the revamp
With a Billion Dollars, Why Can’t Instagram Make a Better Site?
tanuha2001 / Shutterstock.com Back in April we wrote about how Facebook’s “mini” purchase of photo-sharing app Instagram might not end well for the San Francisco start-up. Based on Facebook’s purchase history, most start-ups didn’t last much longer after the big buy out. And while the Rich Kids of Instagram aren’t protesting, we figured it was high time to see how Instagram was performing on the web. Looking at Compete.com we
What People Want with Wikipedia
Image from: Bright Idea / Shutterstock I don’t care what anyone says. Wikipedia is the best tool ever. It’s the providence of the learning online, the bastion of knowledge in a world of digital riffraff and, incidentally, it’s been my not-so-secret best friend since I discovered you could read the entire plots of movies and books you didn’t want to necessarily see or read. Some call me lazy, but who has time
Quora Gives You Answers You Actually Want
Image from: Asking Questions / Shutterstock At the beginning of the internet, if you needed to know something you also needed to know where to look for it. Nowadays finding information is a totally different game; you just need to know how to ask. You say to yourself, “Hmm. How would someone knowledgeable about this information phrase a title? What words would they use? What jumble of words do I
Can Chick-fil-A Convert Those Prayers Into Page Views?
Image from: Chick-fil-A Protestor / The Daily Beast Welcome to the internet, where everyone has an opinion! This is what I would like to say to Dan Cathy, the president of the fast food franchise and adoringly-scrutinized company Chick-fil-A. I would like to say it to him casually, dressed as I usually am in skinny jeans, metallic silver Sperry’s, and accessorized like my jewelry box and I are in competition.
Remember When Neopets Outranked Google? Now It Outranks Facebook
Image from: Neopets Homepage / Neopets.com In 2001 Neopets outranked Google in overall attention online by eight rankings. Eight of them! And you know what? It completely makes sense to me. There was a time in my life where I craved the unconditional love (read: dependency) of a virtualized pet, and Neopets was there to satiate my 12-year-old power complex. Since then I’ve aimed my psychosis at other things (a
Image from: Pinterest.com /Screenshot As we know, there is a new social platform in town. With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday. While still evolving into its own unique social experience,
Pinning Down the Impact of Pinterest
Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand. To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand
Is Facebook an Effective Marketing Platform?
Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem. Not surprisingly, one of the hot topics of the day was
Making Marketing History? Burberry Tweets Thank You GIFs
Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the
Bitly Alternatives – Which Are Most The Popular?
Image from: Bit.ly Last week, link shortening service Bitly announced a slew of changes to their service; They launched “bitmarks,” w a way to bookmark links, a brand new iPhone app as well as a completely redesigned site. However, some of Bitly’s users haven’t been thrilled with the site’s update, so The New Web put together a list of 9 alternatives to Bitly to fulfill all of your link shortening