Social

What People Want with Wikipedia

Image from: Bright Idea / Shutterstock I don’t care what anyone says. Wikipedia is the best tool ever. It’s the providence of the learning online, the bastion of knowledge in a world of digital riffraff and, incidentally, it’s been my not-so-secret best friend since I discovered you could read the entire plots of movies and books you didn’t want to necessarily see or read. Some call me lazy, but who has time

Quora Gives You Answers You Actually Want

Image from: Asking Questions / Shutterstock At the beginning of the internet, if you needed to know something you also needed to know where to look for it. Nowadays finding information is a totally different game; you just need to know how to ask. You say to yourself, “Hmm. How would someone knowledgeable about this information phrase a title? What words would they use? What jumble of words do I

Can Chick-fil-A Convert Those Prayers Into Page Views?

Image from: Chick-fil-A Protestor / The Daily Beast Welcome to the internet, where everyone has an opinion! This is what I would like to say to Dan Cathy, the president of the fast food franchise and adoringly-scrutinized company Chick-fil-A. I would like to say it to him casually, dressed as I usually am in skinny jeans, metallic silver Sperry’s, and accessorized like my jewelry box and I are in competition.

Remember When Neopets Outranked Google? Now It Outranks Facebook

Image from: Neopets Homepage / Neopets.com In 2001 Neopets outranked Google in overall attention online by eight rankings. Eight of them! And you know what? It completely makes sense to me. There was a time in my life where I craved the unconditional love (read:  dependency) of a virtualized pet, and Neopets was there to satiate my 12-year-old power complex.  Since then I’ve aimed my psychosis at other things (a

Discovering Pinterest

Image from: Pinterest.com /Screenshot As we know, there is a new social platform in town.  With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday.  While still evolving into its own unique social experience,

Pinning Down the Impact of Pinterest

Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand.   To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

Making Marketing History? Burberry Tweets Thank You GIFs

Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the

Bitly Alternatives – Which Are Most The Popular?

Image from: Bit.ly Last week, link shortening service Bitly announced a slew of changes to their service; They launched “bitmarks,” w a way to bookmark links, a brand new iPhone app as well as a completely redesigned site. However, some of Bitly’s users haven’t been thrilled with the site’s update, so The New Web put together a list of 9 alternatives to Bitly to fulfill all of your link shortening

Can Peer Pressure Force You To Exercise?

Image from: Running Image / Shutterstock Right about now, I really have no excuse not to go for a run outside. It is a beautiful day, perfect for running, and with summer approaching I should be preparing to be in a bathing suit. Coincidentally, Mashable published an article today about social fitness apps and questioned whether the social aspect of these websites and apps will make users more likely to exercise. In

Is the QR Code Dead?

Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In