Social

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Was the Daily Twist a Slam Dunk for Oreo?

Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the

3 Tips for Food Bloggers This Fall

  Image from: Pumpkin Pastry / Shutterstock For some people, the fall season is essentially a chance to become absolutely manic over pumpkin themed food. Pumpkin spice lattes, pumpkin bread, pumpkin bisque, pumpkin seeds. The mellow orange color is inescapable, and rightfully so. For food bloggers wishing to capitalize on the seasonality of this awesome food—and for people looking for the best recipes in general–here are a few tips on

What Role is Twitter Playing in the 2012 Election?

Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney.  According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

Pinterest for Guys?! And other Pinterest Derivatives

Image from: Frightened Man / Shutterstock If you like something, what do you do with it? If you’re a lady, you treat it with grace and deportment and lightly pin it to a board. If you’re a man you nail it. (Go figure!). At least that’s what Manteresting.com, the hyper-masculine retort to Pinterest.com, has to say about the matter. Manteresting is not the sole contender vying for a seat on

Myspace Is Back, and It’s Like, Super Neat

Image from: The New Myspace / new.myspace.com Remember Myspace? Remember absolutely flipping out when you saw the small red text notifying you about a new message or friend request? Because I do, and now parts of that excitement are reawakening as Myspace readies it’s brand new, totally sexy revamp. And somehow Justin Timberlake is involved, which is also totally sexy. Just saying. Everyone knows that Myspace has withered in recent

Racy Racy Reddit: Not Even a Little Safe For Work

Image from: Aghast Lady / Shutterstock The fame. The infamy. The Reddit. Recently Obama joined the noted list of Reddit ‘Ask Me Anything’ hosts, but perhaps the site isn’t the most…appropriate venue for a candidate vying for reelection. According to Wikipedia, Reddit.com is a “social news website where the registered users submit content.” Posts can be voted “up” and “down” by users, creating the hierarchical ranking of posts on the

Pinterest vs Tumblr: Not Even a Contest

Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com. I know what you’re thinking: these two are in separate categories, with Tumblr falling in the blogging field and Pinterest falling in the personal networking field, but if you’ve ever used either service you’ll know