Retail & Consumer Products

The Top Games on Amazon for the 2012 Holidays

Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

Is Cyber Monday Old Hat?

  Image from: Holiday Woes / Shutterstock   The weekend consumers (and retailers) everywhere have been counting down to is finally upon us.  Shoppers have been gearing up for this holiday weekend for over a month.  Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month.  These sites have been utilized by more than half of the consumers who plan to go

Tweets and Their Influence on Online Shopping

Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit

Searching for Amazon Success

Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and

Gift Cards Top the Holiday Shopping Lists

Image from: Holiday Shopping / Shutterstock With a month left until December, shoppers are continuing to make a dent into their Christmas lists. By the beginning of November, about 60 percent of the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays. This was a 20 percent increase in shopping activity compared to two weeks ago. The number of people who had completed at

Beauty Is In the Eye of the Controller: How L’Oreal is Targeting Gamers on Xbox

Image from: L’Oreal Next Level / AdAge If there’s one thing the video game community is known for, it’s obviously their physical beauty.  Right? Perhaps not, but L’Oreal is looking to change that in a smart way. Their recent campaign to start a female-focused, beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before. Aside from the novelty factor, why would

How Fab.com Can Up Its Social Game, and Why

  Image from: Fab.com Fab.com is beautiful, and rightly so; every handpicked item featured on the retail platform emanates the articulate, in-tune taste of the sites creators, Jason Goldberg and Bradford Shane Shellhammer. Recently Fab.com has been getting a slew of attention, traction, and momentum, with a 9 million-member-strong community and projected sales expected to reach $150 million in 2012. Oh, and this is all after launching only two years ago

Early Shoppers Prefer Mass Merchants

Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into

Halloween Costume Shopping Trends of 2012

Image from: Halloween Witch / Shutterstock In the spirit of the season we’ve already blogged about Fall Fashions and Autumn Food Blogging, but now that the actual holiday is upon us it’s time to turn our attention to the biggest matter at hand: “Halloween Costumes.” It’s not surprising that a quick search for the top sites collecting traffic from the searched keyword “Halloween Costume” yields ultra-specific results such as SpiritHalloween.com

Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?

Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online.  In Oct, 2010 we published an analysis  that showed how Diapers.com was a growing threat to Amazon.com in the diaper category.  In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has