Will Weekly Ads Save Retailers Any $$$?
Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
EMS: Get Competitive with Free Shipping
Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores. EMS offers comparable products and their own line
Sunday Series: Fastest Growing Health, Fitness and Beauty Sites
Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but
Will TJX Succeed with Second Ecommerce Attempt?
Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed
Is Customer Service the New Marketing?
Image from: Customer Service / Shutterstock Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is not cut and dry, but depends on what is best for the company. Today’s consumers tend to base purchase decisions on social media, reviews and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand.
Sunday Series: Fastest Growing Childrens’ Goods Sites In December
Image from: Babies / Shutterstock Christmas shopping can be a daunting task for parents of young children. Driving to different stores, fighting the crowds, and checking prices can be exhausting, not to mention getting it all done without the kids finding out! Thanks to the internet, online shopping has streamlined the whole process. With so many options, what sites did parents rely on for their kids’ presents? Below is the
Happy Holidays from Compete (Insights Included!)
Image from: Snowflake / Shutterstock We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little
Who’s Winning with Pinterest?
Image from: Trophy / Shutterstock As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping. A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year. In August, we noted that Pinterest traffic had now exceeded Tumblr traffic – quite a feat considering
Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they