Retail & Consumer Products

Sunday Series: Introducing the Parenting and Pregnancy Category

Compete is excited to announce the new behavioral category in Compete PRO: Parenting and Pregnancy. The group consists of 63 sites who had a combined 27 million Unique Visitors (UVs) in March. It’s a diverse group of sites, including resources for work-at-home moms, the National Association for Youth Sports, and Mothers of Preschoolers International. Check out the list of top ten fastest growing sites in the category below…

Sunday Series: Home Improvement Sites Spring Up

It’s finally spring time and our data shows just how eager home owners were for the warmer weather. Traffic to the ‘Home Improvement’ Category, which contains 121 related sites, grew 19% month-over-month (MOM) in March with over 16 million Unique Visitors (UVs). Are more people planning projects this year after a long winter of extreme weather? Data suggest maybe, as monthly UVs were 7% higher than a year ago…

Attention Retailers: Amazon Prime members are located in Aisle 5

The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…

Marathon Monday: Nike Leads the Pack

Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?

Does Loyalty Even Matter for Best Buyers?

With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?

Registering To Be the Biggest Baby (Brand) Online

The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…

Sunday Series: Top Moving Jewelry Sites

Image from: engagement ring / Shutterstock Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December. The most interesting site was the

Will Weekly Ads Save Retailers Any $$$?

Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email

Aligning Mobile Marketing With Consumer Behavior

It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact.  Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.  54% of consumers report having access to a smartphone with Internet access

EMS: Get Competitive with Free Shipping

Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores.  EMS offers comparable products and their own line

Sunday Series: Fastest Growing Health, Fitness and Beauty Sites

Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but