‘Mesh’ Your Messaging: How H&M Can Get Digital Right
There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.
Movie-Going Decline: Challenge or Opportunity for Theaters?
Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.
Whole Foods, Whole Marketing: Getting Digital Right
As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?
Fast Fashion Resonates with Young Shoppers
In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.
Facebook Research | How We Shopped: Holiday 2013
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers
With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.
Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it
Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.
Holiday Gift Card Demand 2012 – 2013
With every holiday season comes a handful of must-have items for kids (remember Tickle Me Elmo?) and adults alike. There is one item that continues to get hotter every year: the gift card. Holiday gift card sales are expected to reach $29.8B, up $1B from holiday 2012, according to the National Retail Federation. Often times the mental image associated with gift cards is the procrastinating shopper in a physical retail store on December 24th who resorts to plastic in fear of showing up to Christmas without a gift for a loved one.
20+ Black Friday & Cyber Monday Facts That You Need to Know
Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.
Adjusting Your Search Strategy to Increase Holiday Sales
As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.
Comparing Conversion Rates of Crowdfunding Pioneers
When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.