Bridging the Gap: Desktop Behaviors for Smartphone Insights?
We asked consumers in our industry-leading desktop panel about whether they own smartphones and to what extent they have installed applications (apps) tied to specific industries.
Amazon Prime’s Disruptive Impact on the Path to Purchase
Amazon Prime has morphed into a program full of so many benefits that it is both changing consumer perception of what value looks like, and leaving other retailers to figure out how to compete
March Top 50: Tournament Madness and Spring Promotions
March Madness or spring promotional events and sales directly influenced tons of web traffic and growth to many popular websites and here’s how!
New iPhone 6 Drives Traffic to Top Retailers
In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.
Suck it up! Not only marketing, but consumer experience, drives conversion.
When shopping for a vacuum cleaner, consumers must decide between a variety of products and brands. But once vacuum shoppers land on a branded site, are those marketing efforts influencing a decision to purchase, and perhaps more importantly, is the experience helping to drive conversion?
Fashion Meets Fitness and Causes Internet Stir
By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.
Beauty Industry Gets an Unexpected Facelift
A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.
‘Mesh’ Your Messaging: How H&M Can Get Digital Right
There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.
Movie-Going Decline: Challenge or Opportunity for Theaters?
Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.
Whole Foods, Whole Marketing: Getting Digital Right
As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?
Fast Fashion Resonates with Young Shoppers
In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.