Retail & Consumer Products

New iPhone 6 Drives Traffic to Top Retailers

In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.

Suck it up! Not only marketing, but consumer experience, drives conversion.

When shopping for a vacuum cleaner, consumers must decide between a variety of products and brands. But once vacuum shoppers land on a branded site, are those marketing efforts influencing a decision to purchase, and perhaps more importantly, is the experience helping to drive conversion?

Fashion Meets Fitness and Causes Internet Stir

By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.

Beauty Industry Gets an Unexpected Facelift

A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.

‘Mesh’ Your Messaging: How H&M Can Get Digital Right

There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.

Movie-Going Decline: Challenge or Opportunity for Theaters?

Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.

Whole Foods, Whole Marketing: Getting Digital Right

As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?

Fast Fashion Resonates with Young Shoppers

In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it

Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.