Compete PRO™ Quick Tips

Quick Tip: Referral Analytics overview of Channel Intelligence

Use the Channel Intelligence report to understand specific areas that are driving the most traffic to a site and its broader category. Bar Chart Key – The dark blue in the bar chart represents the specific domain. The light blue represents the category under which the domain is organized. In this instance Amazon.com is categorized in Mass Merchant and Department Stores. General Portals and Search in the example below 32.78% of

Quick Tip: Traffic Dashboard – Traffic Insights

Compete has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent decline in referrals month over month. Long Tail

Quick Tip: Overview of the PRO Referral Analytics Traffic Dashboard

Compete PRO Advanced Referral Analytics tool allows you to track the activity of your competition, industry category, and gives you a head-to-head comparison of referral traffic with your competition. There are two basic parts to Compete’s referral analytics reports on site level and category level referral reports, explained below. The comparison reports show the full referral share comparisons in a Traffic Details interface, only. This article will review the following

Quick Tip: Referral Analytics Traffic Summary Overview

The Traffic Summary gives you an at-a-glance look at traffic trends for the domain’s visits over the last 24 months as well as the change that has happened in the visits levels from the prior month and the changes that happened from the largest site referrers, see the corresponding outline below for the correlations. Two years of trended visits data for the domain you’re running the referral analytics report for.

Quick Tip: PRO Referral Analyics Dashboard Overview of Traffic Insights

Compete PRO Advanced has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization from within our Referral Analytics tool. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent

Quick Tips: Trending with Compete by Comparing Two Metrics on One Graph

Comparing Two Metrics Comparing metrics against one another can be a quick but powerful way to understand the full picture of on-site activity. Learn how! 1. Via drop-down menu In the graphic below, you can see that we’re viewing two metrics for Amazon.com, visits and average stay. The red “1″ icon at the top shows where to click to select your first metric. The red “2″ icon denotes the remaining

Quick Tip: Customizing Ranked Lists

In addition to our Search and Referral analytics tools, Compete PRO offers configurable, exportable, and embeddable Ranked Lists. These lists can be organized in a number of different ways in order to tailor it most closely to your needs. Since this is an introduction to the tool I will review navigating and configuring the lists below. Navigating To The Ranked Lists Tool Up at the top menu bar select Analytics

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly

Quick Tip: Filtering Keywords Manually with Search Analytics

You can manually adjust the Keyword Filters via sliders, radio buttons, and drop-down menus to further filter your keyword lists. In addition to our Search Insights Filters, manual filtering can help you refine your results and hone in on your results so you spend less time in spreadsheets and more time taking action! See how to adjust some of the filters below. Adjust your sliders by clicking and holding down

Quick Tip: Filtering Keywords with Search Analytics Insights

Search Analytics reports’ left sidebar helps you do some of the heavy lifting by giving you two types of filtering, Search Insights and Manual Filtering. Today we’re covering the in’s and out’s of using Search Insights, stay tuned next week as we’ll cover Manual Filtering. Search Insights Pre-configured filters to help you make sense of long keyword lists, e.g. Highly Engaging Keywords, High Traffic Keywords, Paid Keywords. These search insights

Quick-Tip: Search Analytics Reports 5 Ways

PRO customers all have access to the five basic types of search analytics reports; search referrals by Site, search referrals by Category, search referrals by Comparison, Keyword Destination Broad Match, and Keyword Destination Exact Match. The sections below will describe each in more detail. Search Referral Reports by Site This report allows you to see the last 90-days of keyword activity for a specific url, see the example below. Search