Compete PRO™ Quick Tips

Quick Tip: Competitive Intellegence on a Subdomain Level

Compete PRO has the ability to show you performance on a subdomain level. A lot of insights can be drawn from companies that use subdomains to organize and divide up their website.  Some examples of insights gleaned from subdomain activity are listed below: Month-over-month and year-over-year changes in Unique Visits can indicate a shift in content strategy and performance. Some business to business companies segment their client lists via subdomain

Quick Tips: Search Analytics Keyword Data Table

This quick tip will overview Compete PRO’s Keyword Table.  The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this

Quick-Tip: Using compete.com daily data to inform your marketing campaigns

Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open

Quick Tip: Overview of Site Comparisons

You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve

Quick-tip: Leveraging Compete’s New Grouped Sites Feature

Adding a Saved Group From the Home tab you can easily organize domains you run reports on regularly. I personally enjoy organizing competitors by size and similarity in product offerings. Creating groups makes it simple to view competitor’s trends across multiple metrics at a glance using the spark-lines. To get started follow the three steps below. Navigate to the home tab. Click Saved Group on the left side . Select

Quick-Tip: Keyword mining using multiple reports and smart filtering

Getting started with competitive analysis can be a challenge. Having a good knowledge of how to easily find relevant and actionable data will keep you a step ahead of the competition. Understanding keywords driving the most traffic to a competitor will help you uncover keyword search strategy and guide further competitive research. In the image below, you’ll see a broad match keyword report listing domains that receive referrals for the

Quick-Tip: Leveraging the Long Tail

With the evolution of search technologies like google instant leveraging long tail keyword data is becoming more and more important. It’s a lesser understood concept that the better portion of business conversions (both macro and micro) are prompted from long tail search. The truth is that innovations in search are allowing consumers to get to their final destinations faster. For example, a user wants a new pair of shoes… before instant

Quick-Tip An Awesome Browser Plug-in – Awesome Screenshot

A number of our customers ask for a dashboard view, that’s easy to print. While this seems simple enough, when you have a number of technologies to wrangle it’s easier said than done. In order to cater to our customers we suggest downloading Awesome Screenshot.  This plug-in is available for Chrome, Firefox and Safari browsers.  It will allow you to capture either the visible portion or full screen of any

Webinar Replay: 5 Steps to Marketing Success using Competitive Intelligence

To get your copy, click the following links via Online Marketing Connect: Webinar Replay | PDF accompaniment Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape? In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition.

Quick Tip: Search Referral Share in Search Analytics Comparisons

Understanding competitor paid and natural search strategies can prove to be hugely beneficial for your brand. Uncover patterns in increased search spend in your competitive set, and what that does to overall search volumes and ultimately, loyalty and engagement. When you do a search analytics domain comparison report, you can quickly and easily see the charted difference in volume of search referrals between two domains. Additionally, you can use our

Quick Tip: Exporting Referral Analytics Reports

Referral analytics reports can be quickly and easily exported from the Incoming Traffic Tab of the site, in three different views (Grouped Referring Sites, Referring Sites, & Referring Categories). You can can download each report respectively, by selecting each individually and clicking the export to csv button for each. 1. Select the Incoming Traffic Tab 2. Choose one of the views (all three reports are grouped differently) 3. Export to