Enhanced data methodology powers new features and new capabilities
Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office: The data team. This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns
Webmaster Radio Interviews Compete at SES 2010
While at the latest Search Engine Strategies Conference, SES 2010 in New York City, Webmaster Radio caught up with Eric Austrew, Director of Product Management for Compete.com, about the company’s data methodology, product offerings, and product development strategy. Click here to listen to the interview.
Compete Data Methodology White Paper
Here at Compete, we spend a lot of time and energy on the data methodology behind our panel. We also get questions from our customers and partners about the panel, as well as how we get to the metrics that really matter to online businesses. With that, we’re happy to announce the release of our new Compete Data Methodology white paper. In it, you’ll find information on: Our multi-source panel
Compete’s Audience Profiles help you target your ideal customer
Next Thursday, Eric Austrew, Product Manager of Compete.com, will presentÂ a webinar called Know Thy Audience – Using Compete’s Audience Profiles to target your ideal customer. In his presentation, Eric will address the ongoing issues both publishers and advertisers face when trying offer or buy media placements based on audience measurement and standard demographic data. By gaining audience insights through comprehensive tools, like Compete’s Audience Profiles, marketers can discover the
Compete Now Offers Audience Insights!
Compete and Fox Audience Network Partner First of its kind Audience Profiles now available through Compete On Monday, Compete and the FOX Audience Network (FAN) debuted a comprehensive audience insight service. Publishers and advertisers now have the ability to dissect their website’s audience composition and use these insights to develop highly targeted marketing strategies to reach their ideal customer. Compete Audience Profiles are available to anyone with a free MyCompete
Who’s ready to bring clicks to bricks?
For years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete… Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that gives marketers new insight into online to offline purchases. For the first time, marketers
Getting The Most Out Of Compete PRO : Keyword Destination Reports
It’s time to get a little bit tactical. On the Compete blog, we talk about data all the time, but very rarely do we actually “show” and not just “tell.” I get pretty fired up about Compete PRO, and the latest enhancements to Search Analytics provide a great excuse to devote an entire post to my favorite Compete PRO report: Keyword Destination. Call it shameless self-promotion, but as far as
Sweetness! Compete PRO just got that much better!
I have a sweet tooth, and everyone knows it. Whether it’s a 2 liter bottle of grape soda, a bag full of gummy worms, or a giant cherry Danish, nothing gets me rocking and rolling like a burst of sugar during my day. I consider myself a pretty lucky guy — each day for the past week and a half leading up to this launch, Gregg Poulin, my boss and
Guest Post: How I use Compete.com as a Publisher
With an overwhelming amount of online data available, pinpointing relevant data to support marketing initiatives is a challenging task. Even the most experienced online publishers can easily be inundated with all of the tools, applications, and articles that flood the internet. Here at Compete, we pool all of the relevant information you’ll need to fuel competitive marketing decisions (like you didn’t know that). More specifically, in this blog post I
The New Compete.com – Tagging Walkthrough
As you may have noticed, last week we rolled out some exciting new features and functionality on compete.com. Over the next few weeks, our Product team will be writing a series of posts to shed some light on the new elements of the site, and walk through some specific usage scenarios to help you understand the value of the latest and greatest from compete.com. We welcome any feedback you have,