Our Products

How Advertisers Can Find Their Target Markets with Compete’s New Media Planner

We’ve been busy in the Media Products group here at Compete. In addition to launching Ad R/F™, we also got to announce our new Compete Media Planner (CMP). All in one day! CMP lets advertisers, advertisers’ agencies, and advertising publishers pick, mix and match from a library of 4,000 segments to target and scores websites according to a) how much of the target each site covers – a.k.a. reach –

Compete Ad R/F: Understand the Audience You Reach

Today we’re excited to announce the latest addition to our suite of media products: Compete Ad R/F ™.  With Ad R/F we set out to help media buyers and planners answer the all important question: Who is my online advertising reaching? Ad R/F answers the question by tracking online ad campaigns from start to finish and providing weekly, visual reports outlining the demographic composition of the audience reached throughout the

Webinar: 4 Keys to Maximizing Online Channel Effectiveness

The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its

Happy Valentine’s Day from Compete’s President

It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have

Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness

Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how

LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Online Metrics

Data from Industry’s Largest Digital Panel Enables New Level of Targeting New York – (January 18, 2011) – LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on

Compete Smartphone Intelligence Survey Shows Mobile Barcode Scanning Now Mainstream in Retail

BOSTON, MA–(Marketwire – January 6, 2011) - Compete, a Kantar Media company, today released the results of its Q3 2010 Smartphone Intelligence survey. Among the notable insights are the rise of mobile barcode scanning, the reluctance of some consumers to upgrade from cell phones to smartphones, infrequent use of mobile banking applications and the simplicity of “must have” features among smartphone shoppers. Compete’s quarterly Smartphone Intelligence product provides both behavioral and survey-based

Compete’s Audience Profiles

How well do you know your website’s audience? Do you know the demographics, geographics, interests, or lifestyle preferences of your website’s audience? What if you were able to show this information to potential advertisers, or know this information before buying an ad? Compete’s Audience Profiles offers extensive audience insights that allow you to develop highly targeted marketing campaigns that reach your ideal customer. Get started-it’s free! Step-by-step instructions on how

Compete Meets Omniture

Hello there Omniture. A sincere pleasure. We kicked off our partnership with Omniture back in March and there was an incredible amount of buzz surrounding it at the Omniture Conference I attended. Everyone wanted to learn more about our newly formed relationship and the intricacies of our integration into Site Catalyst. The value proposition was simple and people really got it. How can you argue with the value that comes

How to Find Profitable Keywords with Alex Cohen

Last Tuesday, senior marketing manager at ClickEquations, Alex Cohen, taught us how to discover which words are driving traffic to your competitors sites and which ones drive engagement, as well as how to uncover the real words people use before they click on your text ad and stop irrelevant clicks. His webinar, “Find Profitable Keywords with 2 Unconventional Techniques,” presented viewers with insightful and new information about various ways improve

#datanuggets

If you follow Compete on twitter, you may have seen a Friday afternoon (or late morning if you are a West Coast data lover) come and go with some mentions of data nuggets, promptly scratched your head, and wondered “What the heck is a data nugget?” As a new member of the Compete.com team, the first time I heard the term “data nugget” I immediately thought “mmmm sweet and sour