Introducing: Compete PRO Search Share Feature
The Compete PRO Search Share Add-On allows you to quickly assess the share of paid vs. natural clicks, and which brands benefit the most from each, for any list of keywords that you upload and manage. Results can be narrowed by time period (to the day), demographics (age, income and gender), broad or exact match, or a custom set of destination sites.
The Compete PRO Success Story Winners Are…
A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:
Check out the new compete.com!
Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.
Are you Getting Digital Right?
Are you getting digital right? We sure hope so! After an intensive study of our industry and deep scrutiny of the future of marketing, we at Millward Brown Digital know that a big issue facing marketers today is the big, looming, digital frontier. But have no fear! We’re all digital, all the time — and we’re here to help. Check out this infographic that addresses some of the biggest marketing
Webinar Replay: 3 Tools for Targeting Your Display Advertising
Image from: Computer Image / Shutterstock Compete recently hosted a webinar on “3 Tools for Targeting Your Display Advertising.” We understand that you undoubtedly spend a huge amount of time on ad planning to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” Download the replay here!
Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011
Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites BOSTON, MA–(Marketwire – Aug 2, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace. Read more…
Quick Tip: Search Referral Share in Search Analytics Comparisons
Understanding competitor paid and natural search strategies can prove to be hugely beneficial for your brand. Uncover patterns in increased search spend in your competitive set, and what that does to overall search volumes and ultimately, loyalty and engagement. When you do a search analytics domain comparison report, you can quickly and easily see the charted difference in volume of search referrals between two domains. Additionally, you can use our
Kantar Media’s Compete Releases Ranking of Top 50 Websites for May 2011
IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s
Webinar Replay: 3 Tools for Understanding Ad Reach
Last week, Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of
Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions
Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of
Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com
Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,