Online Channel Effectiveness

Maximizing Online Channel Effectiveness Using Competitive Intelligence

The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to

Webinar: 4 Keys to Maximizing Online Channel Effectiveness

Image from: Shopping / Shutterstock The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be

Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness

Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how

Cross Channel Shopping Is a Must

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience.  For more consumers insights, please contact Debra Miller at dmiller@compete.com for more information. More than 1 out of every 3 consumers indicated that they are extremely or very likely to research products online before purchasing them in a store, accordingly to the latest Online Shopper Intelligence study.  While this statistic is interesting and thought provoking,

Digital CMO Series – Scott Ernst

Scott Ernst, President of Compete is a veteran in online marketing with deep experience in advertising, digital media and Web technology. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. Here Scott shares his perspective on The Big Brand Theory and the role that Compete plays in helping clients build their brands online and navigate the rapidly

Big Brand Theory: The Expanding Universe Of Online

In his June post of MediaPost’s Online Metrics Insider, Stephen Dimarco gives insight into online branding, exploring what he learned from major brands Kodak, Alaska Airlines, T-Mobile, Microsoft and Proctor & Gamble. Dimarco breaks down the fundamentals of developing online branding, furthering our knowledge of steps necessary to measure our successes. He highlights the five key points he believes drive successful online branding: taking risks, creating a personal experience for

Videos Your Boss Wants You To View At Work

Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top thought leaders and marketing practitioners who are pioneering our digital universe and answering the questions of the next frontier.

Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!

Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete

Four Reasons Marketers Need a Panel to do Attribution Modeling

There’s a lot of buzz about "attribution modeling" in the online media world right now.  There’s also a lot of confusion about what it is, how to do it, and what it’s worth.  If we can make one small and succinctly stated contribution to the discussion of "˜how’, it’s this: having access to an online panel makes it a heck of a lot easier to do it well. For context,

Cross-Channel Retail: What are online customers doing today?

There has been a lot written recently about cross-channel retail in terms of the value to the retailer and importance to consumers. Aside from survey results, few hard facts have been published. Possibly this is because it’s hard to gather data and measure it, let alone do this for multiple retailers to make an apples to apples comparison. Even the definition is not immediately obvious to many industry folks. Some