UncategorizedSee More

Weekly Pulse

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed

AffiliateSee More

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

AutomotiveSee More

Super Bowl Stock Photo

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Behavior Match™See More

Getting good behavior from your ad network

Media planners dwell in a quandary: the efficiencies presented by ad networks and the effectiveness promised by behavioral targeting make perfect sense, but there are hundreds of players in this space and differentiating between them can be difficult.  How good is their inventory?  How good is their targeting?  How can you know — in advance or even after a campaign — whether you’ve made the best choice?

BrandSee More

valentine's day flowers

February Data is Now Live – Winter Olympics, Valentine’s Day, and more…

The weather’s finally warming up in Boston and February data is live and available in Compete PRO! Not only that, but we kicked off a contest for all Compete PRO users last week where you can share your success stories with us and win some awesome prizes. We can’t wait to see how Compete PRO has helped you!

Compete POV™See More

Webmaster Radio Interviews Compete at SES 2010

While at the latest Search Engine Strategies Conference, SES 2010 in New York City, Webmaster Radio caught up with Eric Austrew, Director of Product Management for Compete.com, about the company’s data methodology, product offerings, and product development strategy. Click here to listen to the interview.

DisplaySee More

Traffic Acquisition

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

EmailSee More

Email

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

Financial ServicesSee More

bitcoin

Bitcoin: The Future of Currency or Speculative Bubble?

In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?

IndustriesSee More

Sunday Series: Online Leisure Gaming Fast Movers

Image from: Gaming Image / Shutterstock This week for our Sunday Series we have sites with large monthly increases in Unique Visitors. You’ll notice OMGPOP is on the list, perhaps due to the success of “Draw Something.”

SocialSee More

Weekly Pulse

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.

TravelSee More

JetBlue: Driving Digital Cross-Sells

Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.

Agency & Publisher SolutionsSee More

NBC and Sochi 2014

With the Games taking place 9-12 hours ahead of American time zones, sports fans were increasingly looking to video streaming and live updates to stay in the loop. NBC recognized the need and expanded Olympic coverage, providing multiple opportunities for fans to keep up with all the Sochi action (this meant apps, live streaming sites, television coverage, etc).

Retail & Consumer ProductsSee More

Holiday Shopping

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Technology & EntertainmentSee More

CES 2014 Stock Photo

Get Your Tech On: Millward Brown Digital’s CES 2014 Highlights

In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.

This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.

Ad Impact™See More

Do You Know the Big Picture Behind Your Media Strategy?

Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions

Compete PRO™See More

success

The Compete PRO Success Story Winners Are…

A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:

Marketing Effectiveness Intelligence™See More

Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers

Image from: Halo4 / thetechstuff.com Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto

Online Channel Effectiveness™See More

Maximizing Online Channel Effectiveness Using Competitive Intelligence

The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to

Our ProductsSee More

success

The Compete PRO Success Story Winners Are…

A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:

SearchSee More

Flappy Bird Examiner

(Flappy) Bird is the (Key)word: Lessons from its Virality

If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.

Compete PRO™ Quick TipsSee More

Quick Tip: Competitive Intellegence on a Subdomain Level

Compete PRO has the ability to show you performance on a subdomain level. A lot of insights can be drawn from companies that use subdomains to organize and divide up their website.  Some examples of insights gleaned from subdomain activity are listed below: Month-over-month and year-over-year changes in Unique Visits can indicate a shift in content strategy and performance. Some business to business companies segment their client lists via subdomain

Ad R/F™See More

Webinar: Optimize Your Media Strategy

Shutterstock / Tertman In this webinar, we will learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand

Media PlannerSee More

3 Tools for Insights Into Your Display Advertising

Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us

NewsSee More

Weekly Pulse

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.

MobileSee More

Mobile vs Desktop

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

Compete NewsSee More

What’s it like to be a Competer?

I wrote about the Compete Experience a little over a year back.  As our recruiting season heats up again, I’ve realized that with growth comes change.  The reality of being a Compete employee has changed tremendously over the last year with the 75 additional people we added to our team.  I’m proud to say that through our intense growth, we were able to make our employee experience that much better. 

Industry WebinarsSee More

Webinar Replay: The Evolution of Automotive Site Visitation: Are You Keeping Pace?

Image from: Digital Car / Shutterstock Compete recently hosted a webinar: “The Evolution of Automotive Site Visitation” We examined insights into Automotive market-wide visitation. Insights include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Download the recording today and learn: How are market-wide visitation trends evolving What is the relationship between branded sites and third party sites Which branded sites are leading

WhitepapersSee More

Site Finder

3 Easy Ways to Discover New Business Prospects

Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.

Compete PRO™ WebinarsSee More

Getting Started with Compete PRO Webinar

Upcoming Live PRO Training Webinars The Getting Started with Compete PRO webinar is a comprehensive walk-though of compete PRO tools. This training session will be approximately an hour and will feature a live product demonstration and a Question and Answer session in which attendees can ask questions and give feedback. Live Webinar Sign-up Recorded Webinar Getting Started with Compete PRO from Compete.com on Vimeo. Webinar Slides Getting started with Compete

ResourcesSee More

Webinar Replay: Over the Top Video Today

Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior.  Download the recording today and learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics? A look back at how

Compete API™See More

freight-train10

How APIs Will Shape the Future

Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a

CategoriesSee More

Weekly Pulse

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.

Industry ExpertiseSee More

Super Bowl Stock Photo

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Digital CMO SummitSee More

Digital CMO Series: Evol8tion

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

EcommerceSee More

conversion funnel

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?