News

Sunday Series: Motorsports Take the Wheel

Image from: 2014 Daytona 500 / Shutterstock February was a great month for motorsports websites — increases in unique visitors propelled them to our list of fast movers! One of the biggest events in racecar driving took place this February 23 — the Daytona 500. It’s no coincidence that the strongest websites in the category are related to the sport! Other sites that had respectable UVs but noticed a drop

The Weekly Compete Pulse

Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Check out the new compete.com!

Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.

Are you Getting Digital Right?

Are you getting digital right? We sure hope so! After an intensive study of our industry and deep scrutiny of the future of marketing, we at Millward Brown Digital know that a big issue facing marketers today is the big, looming, digital frontier. But have no fear! We’re all digital, all the time — and we’re here to help. Check out this infographic that addresses some of the biggest marketing

Sunday Series: Food and Groceries Feeling the Love

Two months ago, I wrote a post on how the Food and Groceries category got an excellent boost from holiday shopping. I was also curious as to how the same sites would fare during the month of love — and now I have the data to show you!

The Weekly Compete Pulse

It’s been a phenomenal week for us and for the industry — so read up on them in our round-up of our most pertinent stories from the web!

Millward Brown Digital’s IAB Annual Leadership Meeting Highlights

Last month, we sent our president and our CMO/CCO out to Palm Desert, California, for the Interactive Advertising Bureau’s Annual Leadership Meeting. I sat down with Stephen DiMarco, the CMO, to learn more about what stood out from the conference. Read more below and watch the interview in this post!

The Weekly Compete Pulse

This week was an insane week in marketing for us, with industry news and interesting developments all over the news. Here’s a few of the ones we shared that our followers were especially keen on!

NBC and Sochi 2014

With the Games taking place 9-12 hours ahead of American time zones, sports fans were increasingly looking to video streaming and live updates to stay in the loop. NBC recognized the need and expanded Olympic coverage, providing multiple opportunities for fans to keep up with all the Sochi action (this meant apps, live streaming sites, television coverage, etc).

February’s Top 50: Lots of Love for Tax Sites and More

Ah, February. Whether you celebrated the 14th as the day of love or Singles’ Awareness Day, we’ve got interesting data to share with you! Who received the most internet love? Read on and find out which websites made our Top 50.