Marketing Effectiveness Intelligence™

Bryan Eisenberg on Current Online Marketing Landscape

This Thursday, July 22, 2010, Bryan Eisenberg, two-time New York Times bestselling author and renowned online marketing speaker and expert, will present a webcast, "How to Legally Spy on Your Competition." Sponsored by Compete, the presentation will highlight different solutions for monitoring online competition, how to use them and what to do with the resulting data.  Last week, Compete spoke briefly with Bryan to get his thoughts on the online

Join Us For A Webinar!

Thursday, July 22, 2010 at 1pm EDT, Compete is sponsoring Bryan Eisenber’s webinar, “How to Legally Spy on Your Competition”. This webinar is a must-do for anyone interested in competitive intelligence. Wouldn’t you like to know everything your competitors are doing: entering new markets, gaining search reach, influencing more media or how well they are doing compared to you? You could know and you should know. Today’s selection of tools

Digital CMO Series: Jeffrey Hayzlett

Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.  There is a lot to learn from Jeff’s blended

Digital CMO Series – Scott Ernst

Scott Ernst, President of Compete is a veteran in online marketing with deep experience in advertising, digital media and Web technology. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. Here Scott shares his perspective on The Big Brand Theory and the role that Compete plays in helping clients build their brands online and navigate the rapidly

Wireless Shopper 2.0

Reposted from Google’s Retail Advertising Blog Ring, ring! It’s the new cell phone shopper calling! With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions? We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the

Los Links

A big thanks for Bing for this customized video for Compete’s 2010 Digital CMO summit! Compete had the privilege of hosting its 7th annual dCMO summit in sunny Miami, FL. Over 130 advertising, agency and media company executives gathered to describe, discuss and debate the unyielding impact of the internet on our marketing universe. Attendees heard from true thought leaders who shared first-hand experiences from their organizations, and discussed how

Big Brand Theory: The Expanding Universe Of Online

In his June post of MediaPost’s Online Metrics Insider, Stephen Dimarco gives insight into online branding, exploring what he learned from major brands Kodak, Alaska Airlines, T-Mobile, Microsoft and Proctor & Gamble. Dimarco breaks down the fundamentals of developing online branding, furthering our knowledge of steps necessary to measure our successes. He highlights the five key points he believes drive successful online branding: taking risks, creating a personal experience for

Videos Your Boss Wants You To View At Work

Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top thought leaders and marketing practitioners who are pioneering our digital universe and answering the questions of the next frontier.

Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!

Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete

Dynamic Logic

A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month.  During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct

Does greatness equate to eternity?

Using the practices of today’s greatest companies to guide our business strategies is something we all do.  After all, that’s why they call them "best practices."  Many spend their days analyzing each and every move of their industry leader to discover what makes them great in hopes of becoming great themselves.  Others idolize them and are convinced that every move they take is the right one.  According to Walter Kiechel,