Marketing Effectiveness Intelligence™

Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers

Image from: Halo4 / thetechstuff.com Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.”  On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.”  Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing

Exactly How Valuable Are People With High Klout Scores?

If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout scores range between 1-100 –

The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution.  Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook. Hear from senior marketers

Compete.com Crack Down: Sadly this appears to be working

Here at Compete we’re always looking out for new marketing and advertising techniques – and we found an interesting one recently.

Upcoming Webcast: "Buzz is not sales!" with Jeff Hayzlett

“Buzz is not sales!” with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett Date: Monday, October 11, 2010 Time: 1:00 PM EDT | 10:00 AM PDT

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters are sucking the spark and innovation out of advertising and marketing campaigns. This isn’t likely to change any time soon, so if you can beat them, join them. Yes, it’s time for marketers to think like CFO’s. What does thinking like a CFO mean? It means

How to Find Profitable Keywords with Alex Cohen

Last Tuesday, senior marketing manager at ClickEquations, Alex Cohen, taught us how to discover which words are driving traffic to your competitors sites and which ones drive engagement, as well as how to uncover the real words people use before they click on your text ad and stop irrelevant clicks. His webinar, “Find Profitable Keywords with 2 Unconventional Techniques,” presented viewers with insightful and new information about various ways improve

Digital CMO Series: Bing – Building a New Brand in the Digital Age

    Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges faced and innovation by Microsoft to build the Bing brand and steadily gain

Upcoming Webinar: Find Profitable Keywords with 2 Unconventional Techniques

Last Thursday, Compete sponsored a very successful and informative webcast by Bryan Eisenberg. Next week, we’re bringing you another free webinar, co-sponsored by ClickEquations. Keywords are the gateway in PPC advertising that connect your business to prospects. But, how do you find keyword niches that are profitable? Tuesday, July 27, 2010 2:00 PM – 3:00 PM EDT, you’ll learn two unconventional keyword research techniques: 1. Competitive Intelligence — Discover which

Digital CMO Series: Jeffrey Hayzlett Part 2

Last week’s Digital CMO Series installment featured part 1 of exciting video from Jeff Hayzlett, former CMO of Kodak and author of the bestselling book The Mirror Test. Now check out part 2, the remainder of his presentation and a one-on-one interview with Jeff as he shares more ideas on big branding online. The first ten people to answer all five questions below correctly (all answered by Jeff on our