Does Room Key have the ‘Key’ to Success?
Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January. Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands. It’s gained the attention of travelers and industry professionals
Google Flight Search Taking Off
Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping. It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book. However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure
New Series! Industry Top Movers
Image from: Airplane Image / Shutterstock We would like to officially announce the start of a new series that will appear on the Compete Pulse! Each Sunday, we will post a list of the top ten sites with the highest gains in monthly unique visitors from different industries. To give you a taste of what to look forward to, here is the top moves from February in the airlines category. Be sure
Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages. To compare their relative successes, Compete first assessed how many
What’s the Deal with Travel Promotions?
Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed. Travel is no exception. With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals. The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts
Webinar Replay: Keeping Tabs on Travel and Facebook
Shutterstock / basketman23 Compete recently hosted a webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend. I looked into the state of the travel industry with a lens focused on Facebook, then, in conjunction with Expedia Media Solutions, explored the value
#Orbitz25Days of Holiday Travel
Image from: fotohunter / Shutterstock The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight. Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare
Keeping Tabs on Travel and Facebook
Image from: Franck Boston/Shutterstock Join us as Compete explores the role Facebook plays in the travel space and touches on the value of a Facebook user to both travel and non-travel brands. Sign up here to join us on December 15th from 2pm-3pm From this FREE webinar you will: Gain deeper insight into the travel industry’s integration with Facebook, and the potential for expansion and innovation Better understand what’s involved
Pan Am Takes Flight Again
This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet age, particularly representing what it meant
Are Facebook and Travel a Good Match?
I’ve worked in the travel industry for nearly a decade and a lot has changed. That includes the growing buzz around mobile and social – specifically Facebook. Consumers use it and use it intensely (over 20 minutes per session). So, naturally, businesses are trying to harness that attention to drive interest and bookings. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximize ad revenues. Effects of
Is Cruise Set to Ride the Mobile Wave?
With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow. The travel industry, like every other, needs to understand how mobile use can best drive interest and purchases. Within travel the cruise segment has arguably had the least success in leveraging the internet; maybe it can leapfrog other segments into mobile. To inform that potential and in