Travel

Booking.com’s Search Strategy Deserves 5 Stars

Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of Booking.com’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down.  This should come as no surprise considering Booking.com falls under the Priceline.com umbrella, another perennial powerhouse in the Online Travel Agency category.  As long as

Memorial Day Travel: Most Popular Airports

Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of

Does Room Key have the ‘Key’ to Success?

Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January.  Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands.  It’s gained the attention of travelers and industry professionals

Google Flight Search Taking Off

Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping.  It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book.   However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure

New Series! Industry Top Movers

Image from: Airplane Image / Shutterstock We would like to officially announce the start of a new series that will appear on the Compete Pulse! Each Sunday, we will post a list of the top ten sites with the highest gains in monthly unique visitors from different industries. To give you a taste of what to look forward to, here is the top moves from February in the airlines category. Be sure

Mixed Results for Facebook Among OTAs

Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth.  Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages.  To compare their relative successes, Compete first assessed how many

What’s the Deal with Travel Promotions?

Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed.  Travel is no exception.  With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals.  The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts

Webinar Replay: Keeping Tabs on Travel and Facebook

Shutterstock / basketman23 Compete recently hosted a webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend. I looked into the state of the travel industry with a lens focused on Facebook, then, in conjunction with Expedia Media Solutions, explored the value

#Orbitz25Days of Holiday Travel

Image from: fotohunter / Shutterstock The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight. Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare

Keeping Tabs on Travel and Facebook

Image from: Franck Boston/Shutterstock Join us as Compete explores the role Facebook plays in the travel space and touches on the value of a Facebook user to both travel and non-travel brands. Sign up here to join us on December 15th from 2pm-3pm From this FREE webinar you will: Gain deeper insight into the travel industry’s integration with Facebook, and the potential for expansion and innovation Better understand what’s involved

Pan Am Takes Flight Again

Image from: Pan Am / Shutterstock This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet