Sunday Series: Theme Parks’ Not-So-Smooth Ride
This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic.
JetBlue: Driving Digital Cross-Sells
Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.
Sunday Series: Travel Category Cruises Along
To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.
Case Study: Why Engagement Doesn’t Always Equal Higher Sales
In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.
Trivago—Early Days of the Big USA Push
The recovering travel industry in the USA means more revenue potential and more players interested in tapping into that. One of those is Trivago, based in Germany and started in 2005, and newly penetrating the US. Trivago calls itself a “hotel comparison site” (i.e., meta-search engine) meaning consumers do not book on Trivago but are shown prices from across the web, which in theory allows them a complete view of pricing options before booking.
Sunday Series: Popular Hotel Chains Among June’s Fast Movers
This Sunday we take a another look at the tourism industry, or more specifically, popular hotel chains – a category that was among one of the fastest moving in June. The category as a whole saw an increase of 8.9% in unique visitors (UVs), something that shouldn’t come as much of a surprise considering the increase in vacations during the summer months.
Using Data to Identify Consumer Behavior Trends in the Travel Industry
Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.
Sunday Series: Mobile Sites Among Travel Planning Fast Movers
Travel planning and review sites are seemingly doing good business: traffic to the category grew over 10% year-over-year (YOY), reaching 25 million Unique Visitors (UVs) in May. Which sites benefitted most from the start of the summer travel season? Sites designed with a mobile mindset and sites offering crowd-sourced, local content. TripAdvisor, the most popular travel planning site, made the list of ten fast movers in May.
Infographic: The State of the Mobile Summer Traveler
The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia, Priceline) grew 13.7% year-over-year (YOY) in May.
CheapOair Creates Turbulence In Travel Industry
Many companies have entered the online travel space; only a minority have truly succeeded. CheapOair is one of the newer players in the online travel space, founded in 2005. Nonetheless it’s working hard to create turbulence in the space with a vision of “shaking up the travel industry,” being a “one-stop solution for affordable flights, hotels, cars and vacation packages,” and “dedicated to providing live support 24/7.”1 To assess progress
Sunday Series: Fastest Growing Online Travel Agencies
This week at Compete, we compiled the list of fastest growing online travel agencies in January. Americans were busy booking trips in the New Year: the category had over 54 million Unique Visitors, up 26.7% from December. Some of the niche agencies included on the list offer travel to the Dominican Republic, Europe, California, and the Caribbean. Let’s dig a little deeper into the largest sample site on the list.