T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
Traffic Spikes for “Game of Thrones” Season 3
Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?
Sunday Series: Top Movie Sites in Oscar Season
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths
Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whopping $4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed Blackberry.com’s Daily Reach only spiked on January 30th when…
HTC One Launch Deserved More Attention
Image from: HTC One / HTC.com In the words of Jason Mackenzie, HTC’s President of Global sales, the just announced One is “a bold step forward that delivers something new and fresh”. That is certainly true for both the phone and the company. In a big departure from its traditional approach, HTC took the marketing and branding reins into their own hands and thrust its new flagship phone into the
Sunday Series: Fastest Growing Online Electronics Retailers in December
Image from: Electronics Presents / Shutterstock.com At Compete, we’ve compiled the fastest growing online sellers of electronic goods in the month of December. The electronics shopping category as a whole grew 3.43% over the previous December, with over 114 million unique visitors. Topping the list is Sony’s online store, which offers a variety of products: digital cameras, TVs, laptops and cellphones–all popular gifts. Though Sony had the most growth, it had
2013 CES Recap –Video Interview
Image from: Kobby Dagan / Shutterstock.com Though CES 2013 is officially behind us, the buzz will linger for weeks to come (especially as all the exciting stuff that was announced at the show starts hitting the shelves). After coming back to our home base in Boston, Chris Collins and I had a great opportunity to talk to RCR’s Dan Meyer about what we saw this year at CES, including: Samsung’s
Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers
Image from: Halo4 / thetechstuff.com Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto
Hybrids – the brave new world of personal PCs?
Image from: somchaij / Shutterstock The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids. It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the
The Top Games on Amazon for the 2012 Holidays
Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving
Witty Galaxy SIII Campaign Is Paying Off
Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,