Sunday Series: Hockey Picks Up Early in the Season
If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.
Sunday Series: Football Category Continues to Win Big
We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.
When a Pivot Goes Well: Taking a Look at MySpace’s Recent Comeback
Adapting to the changing market and adjusting your business model is an essential part of surviving in the fast-paced world that is the tech industry. Sites that are giants today can quickly become irrelevant in only a few years – even worse, synonymous with that notion. Just ask Myspace or Digg.
Netflix and the Rise of Online Video Streaming
In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.
Cross-branding: Helping or Hurting Your Return on Investment?
Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.
Do Silver Screen Titles Lead To On Site Success?
A movie theater is a great place to cool off from the heat and enjoy a box office hit. So what new summer releases are driving traffic to the movie site imdb.com? Using Compete data, I looked at the top daily search referrals and found that many newly released movie titles are driving traffic.
How Much of Windows Phone’s Growth is Owed to Kik?
Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love Kik.” Messaging apps have taken off in popularity over the past few years because they allow smartphone users to message their friends for free without the need for a messaging plan.
Sunday Series: Football Category Scores as Season Begins
Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started and with it the flood of traffic to the various football oriented sites.
Blackberry 10, Windows Mobile, and the Race for Third
Earlier this year BlackBerry announced its BlackBerry 10 operating system and the Q10 and Z10 smartphones. These new BB10 phones came on the heels of Microsoft’s Windows Phone launch in early 2012, and the subsequent release the Windows Phone – powered Lumia smartphone lineup from Nokia. These phones – and the operating systems that powered them – were seen as critical, last-ditch efforts by Blackberry and Microsoft to stay relevant in a smartphone market that is becoming increasingly dominated by top players.
What is the Best Approach to Marketing a Mobile Payment Platform?
What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do it. The brand names seem barely distinguishable, however, they actually describe the ways these companies are distinct. Square and LevelUp take completely different routes to acquire new business. But whose strategy is most effective?
Sunday Series: Which Football Teams Were Winning Before Pre-Season Began?
Image from: Football Stadium / Shutterstock Preseason is winding down, the first game is on the horizon, and despite a disappointing preseason for some teams, many fans are remaining optimistic for a playoff season. But which teams are winning online? We take a look at July’s data to see which team’s fans are the most engaged with their favorite team’s website. Using data from our behavioral category “Football Enthusiast,” we