Amazon Fire Sparks an Interest
Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?
AT&T’s $1.2B Gamble
AT&T’s proposed $49 billion purchase of DirecTV would bring DirecTV’s 20 million US pay-TV subscribers into the fold and give AT&T a better foothold to compete in the rapidly consolidating communications industry.
How Songza Gets Heard: Getting Digital Right
The search for the perfect (online) DJ is on. This week, I’m investigating how Songza, a carefully curated online music streaming site, gets digital right.
Get Your Tech On: Millward Brown Digital’s CES 2014 Highlights
In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.
This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.
Facebook Research | How We Shopped: Holiday 2013
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
T-Mobile is Here to Stay
Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.
Bitcoin: The Future of Currency or Speculative Bubble?
In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?
Big Games, Big Records, Big Data: Comparing GTA V and COD: Ghosts
One of the most popular titles of 2013, Grand Theft Auto V (GTAV) currently holds 7 Guinness world records including, “highest grossing game in 24 hours” and “best-selling videogame in 24 hours.” Just 3 days after the release of GTAV, the game had grossed $1 billion.
Sunday Series: Hockey Picks Up Early in the Season
If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.
Sunday Series: Football Category Continues to Win Big
We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.
When a Pivot Goes Well: Taking a Look at MySpace’s Recent Comeback
Adapting to the changing market and adjusting your business model is an essential part of surviving in the fast-paced world that is the tech industry. Sites that are giants today can quickly become irrelevant in only a few years – even worse, synonymous with that notion. Just ask Myspace or Digg.