Get Your Tech On: Millward Brown Digital’s CES 2014 Highlights
In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.
This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.
Facebook Research | How We Shopped: Holiday 2013
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
T-Mobile is Here to Stay
Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.
Bitcoin: The Future of Currency or Speculative Bubble?
In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?
Big Games, Big Records, Big Data: Comparing GTA V and COD: Ghosts
One of the most popular titles of 2013, Grand Theft Auto V (GTAV) currently holds 7 Guinness world records including, “highest grossing game in 24 hours” and “best-selling videogame in 24 hours.” Just 3 days after the release of GTAV, the game had grossed $1 billion.
Sunday Series: Hockey Picks Up Early in the Season
If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.
Sunday Series: Football Category Continues to Win Big
We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.
When a Pivot Goes Well: Taking a Look at MySpace’s Recent Comeback
Adapting to the changing market and adjusting your business model is an essential part of surviving in the fast-paced world that is the tech industry. Sites that are giants today can quickly become irrelevant in only a few years – even worse, synonymous with that notion. Just ask Myspace or Digg.
Netflix and the Rise of Online Video Streaming
In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.
Cross-branding: Helping or Hurting Your Return on Investment?
Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.
Do Silver Screen Titles Lead To On Site Success?
A movie theater is a great place to cool off from the heat and enjoy a box office hit. So what new summer releases are driving traffic to the movie site imdb.com? Using Compete data, I looked at the top daily search referrals and found that many newly released movie titles are driving traffic.