Will Viral Videos Save Kmart?
I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.
Where Will the Dunder Mifflin Brand Live On Without “The Office”?
NBC’s The Office aired its final episode May 16th. Since the show’s debut in March of 2005, the series has won 75 different TV honors and the finale was the best performing episode in 16 months, earning a 2.9 rating among adults 18-49 with 5.4 million viewers tuning in. Hopefully, this on-air success will continue to benefit…
Sunday Series: Fashion Flop–No Spike for Spring Apparel
Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.
Sunday Series: Growing Appetite for Food Sites and a Thirst for Jack Daniel’s
With Easter falling earlier than usual, we compiled the list of fastest growing food sites in March. The holiday staple, honeybakedham.com, earned the top spot while number 6 on the list, Jackdaniels.com, grew an impressive 330% in March, led by a huge increase in traffic coming from Youtube.
Sunday Series: Introducing the Parenting and Pregnancy Category
Compete is excited to announce the new behavioral category in Compete PRO: Parenting and Pregnancy. The group consists of 63 sites who had a combined 27 million Unique Visitors (UVs) in March. It’s a diverse group of sites, including resources for work-at-home moms, the National Association for Youth Sports, and Mothers of Preschoolers International. Check out the list of top ten fastest growing sites in the category below…
Sunday Series: Home Improvement Sites Spring Up
It’s finally spring time and our data shows just how eager home owners were for the warmer weather. Traffic to the ‘Home Improvement’ Category, which contains 121 related sites, grew 19% month-over-month (MOM) in March with over 16 million Unique Visitors (UVs). Are more people planning projects this year after a long winter of extreme weather? Data suggest maybe, as monthly UVs were 7% higher than a year ago…
Attention Retailers: Amazon Prime members are located in Aisle 5
The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…
Marathon Monday: Nike Leads the Pack
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?
Does Loyalty Even Matter for Best Buyers?
With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?
Registering To Be the Biggest Baby (Brand) Online
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…
Sunday Series: Top Moving Jewelry Sites
Image from: engagement ring / Shutterstock Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December. The most interesting site was the