Marathon Monday: Nike Leads the Pack
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?
Does Loyalty Even Matter for Best Buyers?
With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?
Registering To Be the Biggest Baby (Brand) Online
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…
Sunday Series: Top Moving Jewelry Sites
Image from: engagement ring / Shutterstock Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December. The most interesting site was the
Will Weekly Ads Save Retailers Any $$$?
Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
EMS: Get Competitive with Free Shipping
Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores. EMS offers comparable products and their own line
Sunday Series: Fastest Growing Health, Fitness and Beauty Sites
Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but
Will TJX Succeed with Second Ecommerce Attempt?
Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed
Is Customer Service the New Marketing?
Image from: Customer Service / Shutterstock Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is not cut and dry, but depends on what is best for the company. Today’s consumers tend to base purchase decisions on social media, reviews and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand.
Sunday Series: Fastest Growing Childrens’ Goods Sites In December
Image from: Babies / Shutterstock Christmas shopping can be a daunting task for parents of young children. Driving to different stores, fighting the crowds, and checking prices can be exhausting, not to mention getting it all done without the kids finding out! Thanks to the internet, online shopping has streamlined the whole process. With so many options, what sites did parents rely on for their kids’ presents? Below is the