Will TJX Succeed with Second Ecommerce Attempt?
Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed
Is Customer Service the New Marketing?
Image from: Customer Service / Shutterstock Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is not cut and dry, but depends on what is best for the company. Today’s consumers tend to base purchase decisions on social media, reviews and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand.
Sunday Series: Fastest Growing Childrens’ Goods Sites In December
Image from: Babies / Shutterstock Christmas shopping can be a daunting task for parents of young children. Driving to different stores, fighting the crowds, and checking prices can be exhausting, not to mention getting it all done without the kids finding out! Thanks to the internet, online shopping has streamlined the whole process. With so many options, what sites did parents rely on for their kids’ presents? Below is the
Happy Holidays from Compete (Insights Included!)
Image from: Snowflake / Shutterstock We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little
Who’s Winning with Pinterest?
Image from: Trophy / Shutterstock As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping. A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year. In August, we noted that Pinterest traffic had now exceeded Tumblr traffic – quite a feat considering
Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Which Retailers Came Out on Top This Past Week?
Image from: Presents / Shutterstock So far, shopping this holiday season is outpacing 2011 holiday shopping. Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year. Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,
Could Free Shipping Boost Your Holiday Sales?
Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping. Clearly, free shipping is a must have for consumers. Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on
Online Merchants Break Away From the Pack
Image from: Add to Cart / ThinkStock It seemed like the Black Friday mania this year started weeks before Thanksgiving. And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18. Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping. Compared to earlier in the month, last
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday